Senior Analyst - Marketing and Portfolio Analytics

Citigroup's story is well known - the first financial services company in the United States to bring together banking, insurance, investments and e-commerce, under one-umbrella. Our major brands are Citibank, CitiFinancial, Primerica, and Salomon Smith Barney. Citigroup's 270,000 employees manage 190 million customer accounts across more than 100 countries. As one of the largest financial services companies in the world, Citigroup is diverse and expansive - globally, ethnically and intellectually. We are proud to be recognized as one of the 100 Best Companies for Working Mothers (Working Mother Magazine) and one of the top US Companies for Asians, Blacks and Hispanics (Fortune Magazine). Citigroup is a company for people who want to make a difference, and who thrive in an environment of change, challenge and competition. Citigroup is an Equal Opportunity Employer M/F/D/V.






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Lead Analyst to support the profitability of existing card members.? Collaborates and negotiates using facts and data in the spirit of producing the best results.?Works to drive change in business methods and creates breakthroughs for future franchise growth by providing data driven strategies.? Provides training and leadership to analysts and associate project managers on the team.


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Actively builds relationships and participates in ongoing dialogue/process at all levels of the organization. This involves listening and valuing others' points of view, being open to differing concerns and opinions and through this, reaching agreement on the most effective end results / decisions balanced with the view towards growing the business profitability and responsibility.? Analyze performance of acquisition marketing programs and business initiatives. Identify need for, develop and validate statistical models. Ensure analysis drives appropriate marketing investment decisions and marketing plan activities. Forecast P&L and create business justifications. Forecasting includes creation of key indicator curves and indices. Assist in driving strategy and recommendations through the use of data analysis and segmentation methodologies and implement recommendations.? Candidate will understand the key profitability drivers and measures of success, make pricing recommendations and perform ad-hoc analytical request while keeping a close eye on existing program results. Conduct variance analysis of forecast vs. actual performance and use up-to-date real data to enable continual updates for enhancing and maintaining P&L model assumptions, tools and techniques so that the predictive models closely mirror expected performance.

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Bachelor's Degree in Related Discipline, Master's Preferred.


2+ years banking experience with hands on P&L creation and forecasting knowledge, thorough understanding P&L's including key levers and drivers.? P&L forecasting experience with EVA or NPV knowledge a plus. Experience in developing and validating statistical?models. Experience with statistical segmentation techniques.? Experience in project management.?