ACCOUNT PLANNER/RESEACH DIRECTOR

Russell Herder is seeking an experienced Account Planner for our Minneapolis office to lead agency-wide best practices research methodology, assist clients in defining integrated communication initiatives and conduct campaign strategic planning initiatives.

 

Your Role

In this position, you will. . .Provide senior-level research and planning counsel to clients, and supervise agency research staff.Manage the Insight Caf?, RH?s onsite focus group facility. Perform qualitative and quantitative analyses - as well as secondary research - to better understand client markets, customers, competitors and industry performance to support key brand initiatives.Work with the account team to identify key issues, knowledge gaps, projects and research budgets.Keep RH?s account teams proactively informed of cultural trends that impact their clients? target audience.Support agency?s business development process from corporate intelligence and industry background points of view.

 

Who You Are

If you?re right for this position, you will . . .Have the proven ability to convert information into effective, results-driven recommendations.Have agency experience in account planning or research direction.Be thoroughly proficient in both qualitative and quantitative research techniques and methodologies, including focus group moderation.Possess solid verbal and written communication skills.Be a collaborative team player.Have proven experience in delivering and inspiring creative and account team insight to ensure a strategic focus throughout campaign lifecycles.Be a relentless advocate for new ideas, recognized as a thought leader by your internal teams and external clients. Have strong working knowledge of SPSS.

 

Who We Are

Russell Herder is a growing, dynamic AAAA agency located in downtown Minneapolis, specializing in strategic planning, creative development, e-marketing and public relations. We deliver specialized, senior level services to regional and national clients in home and shelter, healthcare, hospitality and other industries.