Advertising Agency Copywriter

I. Job Summary:

Got five years of advertising agency experience?  We are looking for a creative, talented Senior Copywriter to provides in-depth, comprehensive writing skills with strong creative ideas to the creative team.  Uses expertise in writing across all promotional tactics with the ability to tackle day-to-day copy needs with minimal supervision.  Develops positive relationships with team members and clients.  Full Benefits package including medical, dental, vision and 401(k) Plan. 

 

II.  Primary Responsibilities:

? Spends majority of time ensuring tactics are executed in an accurate, creative, and timely manner.

? Maintains consistency of message/strategy involving the following tasks:

o Writes headlines, subheads, and body copy.

o Ensures that work associated with brand(s) is consistent with the Creative Work Plan and/or campaign.

o Works with an Art Director to ensure this work has visual impact and is effective.

o References and fact-checks copy.

? Refines presentation skills.

? Attends client meetings/presentations where work is discussed.

? Works with client to explore/incorporate suggestions and directives, resolving questions, concerns, and overcoming objections.

? Defends and supports copy choices when challenged.

? Contributes with the conceptual process ? alone or as part of a team ? by generating ideas for existing clients and new business pitches.

? Works with all agency departments to ensure all jobs are strategically sound and completed on schedule.

? Participates in market research as needed.

? Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach.

? Works with Art Director and Client Account team to review creative strategies, develop concepts, and provide creative lead on proposed projects.

? Suggests ways for the Art Director to graphically present the data.

? Performs other related duties as required by management.

 

III. Performance Standards:

? Must write copy that:

o  Is concise, clear, creative, supportable, and on strategy.

o  Displays good sentence structure.

o  Reveals a good sense of composition and a logical flow of ideas.

o  Is grammatically correct.

o  No spelling errors.

? Takes ownership of accounts.

? Is a resource to others on their accounts.

? Understands all the elements that comprise a good creative concept.

? Has a full understanding of the assigned account.

? Contributes conceptually to the agency, in addition to writing both light and technical pieces.

? Exhibits willingness and an open-minded attitude toward copy critique/improvement by creative director, and effectively incorporates suggestions/improvements to copy.

? Shows creative and relevant use of language to communicate brand?s objectives.

? Forges relationships and works well with agency members (Creative Director, Art Director, Account, Production, and Proofreading) as well as the client.

? Demonstrates knowledge of agency, copy, and editorial processes.

? Produces accurate and timely work with virtually no supervision.

? Displays understanding of brand and industry.

? Demonstrates creative thinking/problem solving to meet clients? marketing needs.

? Remains up to date with time recording.

 

IV. Skills Required:

? Ability to work as member of a team to develop and complete projects on time  and on target.

? Ability to organize and prioritize work under pressure.

? Proficient in either/both Macintosh and PC operating systems.

 

 

V. Professional Background and Experience:

? Minimum of (5) years of agency experience.

? Strong background in all facets of advertising and marketing communications.

? Four year College degree in Journalism, Marketing, Creative Writing, English Communications or similar field.