Advertising/Marketing Coordinator

Advertising/Marketing Coordinator

 

Description:


Job Purpose:
Define, develop, and implement all advertising and sales programs for a firm that provides training, products and consulting, utilizing media advertising, direct mail, trade shows, publicity, point-of-purchase, and audiovisual presentations.


Duties:

* Define marketing and advertising objectives, campaigns, and budgets incorporating banner advertising, direct e-mail campaigns, direct mail campaigns, e-newsletters, partner links, product offers and Web-based sales.

 

* Coordinate and manage all aspects of trade shows including obtaining exhibit material, packing/shipping materials and attending exhibits.

 

* Develop and disseminate company information including fact sheets, news releases, newsletters, photographs, films, recordings, personal appearances, etc.

 

* Develop and coordinate methods for evaluating customer satisfaction.


* Maintain historical reference by establishing and maintaining a filing and retrieval system.


* Coordinate and maintain promotional literature inventories.

 

* Monitor market and devise competition strategies.

 

* Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

* Contribute to team effort by accomplishing related results as needed.

Skills/Qualifications:
Written Communication, Media Planning, Direct Marketing, Developing Budgets, Building Relationships, Website Design/Management, Understanding the Customer, Quick Study, Media Relations, Crisis Management, Competitive Analysis, Market Knowledge, Productivity