Asoc. Dir. NovoSeven Marketing

RELATIONSHIPS
Reports to the Sr. Director, Biopharmaceuticals Marketing ? NovoSeven. Works closely with Product Managers. Other internal relationships include relations with Medical, MC&G, Regulatory, Sales, and Legal personnel. Chairs the NovoSeven? Extended Brand Team. External relationships include relations with professional services vendors regarding marketing campaign preparation, etc.

PRINCIPAL ACCOUNTABILITIES:

PRODUCT TEAM LEADERSHIP

?Serve as expert marketing counsel for Product and Associate Product Managers on brand teams.Coach and counsel an Associate product manager within the brand team.MARKET ANALYSESDevelop marketing input to strategic business teams in order to maximize brand income.Analyze and define the market and provide accurate sales projections/forecasts for existing products.Provide market research plans for assigned products.Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.

PRODUCT PLANNING

Lead the development of annual product plans and programs for assigned products utilizing input of cross-functional business teams.Implement pre-marketing strategies, and develop marketing thought-leader relationships and involvement.Serve as team leader to make sure that the product strategies agreed upon are executed in a timely and efficient manner to meet the sales and profit objectives.Manage all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes.Work closely with field sales to ensure marketing programs are developed that strongly support their direct and indirect needs with customers.

PROMOTIONS

Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker?s programs, print materials, and Phase IV studies.Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.


Reqirements/Skills - ?8 plus years sales and product management/marketing experience within the pharmaceutical industry required
?Ability to manage and lead a team required.




Apply online at http://nov.hrdpt.com