Assistant Director, Internet Marketing NM

About our company
Doubleday Entertainment is the preeminent marketer of books and merchandise via direct mail and e-commerce in the U.S. A wholly owned subsidiary of BOOKSPAN, Doubleday Entertainment and its predecessors (Book-of-the-Month Club and Doubleday Book Club) have been recognized as leaders in the direct marketing business for over 70 years. We have many new and exciting career opportunities for talented professionals.





Your tasks
The Manager/Asst Director, Account Management oversees the Internet NM Account Management team to achieve budgeted New Member intake goals. This position is responsible for achieving budgeted new member intake goals through all forms of online media including banners, e-mails, network placements across various deal structures including CPM, CPC and CPA. The Assistant Director is also responsible for seeking new areas for growth, identifying trends and directing testing in new media channels.

Marketing responsibilities include:
Oversee and manage Account Management to drive NM intake
Implement and encourage departmental procedures including Account Management processes and CAN SPAM compliance
Provide weekly, detailed intake reports
Analyze daily and weekly vendor reporting to ensure campaign response, identify problem areas, and growth opportunities
Develop actionable testing plans to meet or exceed campaign expectations
Drive media placement, campaign execution, strategic marketing and optimization
Oversee media vendor relationships and build Company rapport
Communicate clearly and effectively within Director and direct reports
Drive media placement and campaign execution.

Our requirements
Bachelor's Degree in Marketing, Business, or an IT related field
Five (5) to seven (7) years online marketing or technical experience
Strong management and leadership skills
Strong verbal and written communication skills
Highly analytical; ability to define and track key metrics
Possess the ability to work independently and meet deadlines
Strong organizational skills, attention to detail, and ability to effectively manage multiple projects in changing environment
Strategic, proactive, highly energetic team player
Passion for online marketing, industry trends and emerging technologies
Working knowledge of Microsoft Excel.



Thank you for your interest in Doubleday Entertainment.

Submit application to
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For more information, please visit our web site at:
www.doubledayentertainment.com


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