Assistant Marketing Manager - Apparel

Contribute to the overall company performance by participating in the development of the brand?s retail marketing strategies and program tactics to drive traffic and sales in Apparel Retail stores in the US and Canada. Lead in the implementation of program tactics to ensure seamless execution in a brand-building and profitable manner. Build collaborative relationships with cross-functional teams within Merchandising, Retail Operations, Creative and Marketing peers in order to create fully-integrated and innovative campaigns that drive purchase intent and brand.

ACCOUNTABILITIES

Participate in the development of annual and seasonal marketing strategic plans and programs.
Develop integrated retail program messaging and tactics across the marketing mix including in-store promotional collateral, promotions, purchase incentives, direct mail, sales associate education and contests.
Identify consumer insights based on data analysis and research, in addition to postgame program learnings to inform program strategies and executional plans.
Develop program briefs inclusive of consumer and competitive insights, key message, program strategy, timing and budgets
Lead in the execution of all retail-related marketing programs including: direct mail, in store signage, consumer promotions, product naming, and sales associate education/contests
Manage program and purchase incentives/promotional calendar in parallel with the Merchandising Retail calendar
Understand and internalize the Eddie Bauer brand positioning and identity to inform program briefs and to evaluate creative recommendations.
Develop, manage, forecast and report monthly expenses relating to retail marketing budget
Timely management of the monthly budget and reporting process
Work with business partners to conduct, report, and leverage qualitative/quantitative post-game analyses and identify implications for development of future strategies and programs.

EDUCATION / REQUIRED EXPERIENCE
Bachelor's degree. Degree in business or marketing desired
3-4 years of proven marketing experience with a focus in retail and/or lifestyle image brand.
Strong project management skills with attention to detail. Must have an ability to manage complex array of strategic and tactical projects with multiple partners in a fast-paced environment.
Experience in budget management.
Strong analytical and problem-solving skills.
Excellent written and oral communication skills.
Strong interpersonal skills and ability to work with people/functions at many levels
Proficiency in Excel, Microsoft Word, and PowerPoint.


WHAT DO WE DO?
Eddie Bauer is a specialty retailer that sells high quality casual apparel and accessories for the modern outdoor lifestyle. Our brand is authentic. It is named after our founder, Eddie Bauer. This heritage provides the company with the foundation for the brand: a love for the outdoors, quality you can trust, passionate product design, great customer service, a spirit of innovation, and creative marketing.


WHY EDDIE BAUER?
We believe that people are the foundation of our business. Our culture is unique; our values encourage focusing on customers, quality, curiosity, passion, teamwork, integrity, straight talk / listening and results. Our teams possess a great sense of pride and energy. Eddie Bauer's Associates know they make a difference!


Eddie Bauer offers a collaborative work environment, competitive compensation, product discount and an industry leading relocation program.


Eddie Bauer is committed to equal opportunity employment.
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