Associate Brand Manager

An Associate Brand Manager supports the Brand Manager in efforts to achieve the short and long term objectives for the brand. This is accomplished through the development and execution of marketing plans, business management analysis and input on the strategic direction of the brand.

Support the Brand Manager by leading the development and execution of marketing

plans that will enable the brand to set and execute a plan to meet its volume

targets, share targets and overall business objectives.

Analyze the business and competitive environment on a continual basis, using

strong data and sound judgment to make recommendations to the brand team for

ways to better meet short and long-term business goals.

Lead cross-functional teams needed to achieve key brand initiatives. This will

involve defining the objectives for the initiatives and managing the team,

timelines and resources needed.

Assist in the development of market research projects by identifying

information gaps and working with the Brand Manager and MRD manager to

recommend and execute plans to fill the information voids.

Work with the consumer promotion department to set strategy and determine

objectives for consumer promotion. Manage consumer promotion team to achieve

on-time production and execution of key tactics.

Partner with the business development department to set strategy and determine

appropriate tactics to best achieve strategic imperatives laid out in the

marketing plan.

Gain a strong understanding of the medical, regulatory, legal and manufacturing

environments for the brand as they relate to key brand initiatives. Build

relationships with key contacts in each of these areas.

Assist in the management and development of the brand?s P&L, providing input on

recommendations for financial planning to achieve financial objectives.

Assist Brand Manager with advertising development process, including

development of creative briefs and advertising strategy through production. Maintain

frequent communication to act as the day-to-day contact for matters related to executional details.

Experience:

MBA Degree with 1-2 years of Brand (OTC or CPG) Marketing experience required