Associate Director, Quantitative Research

We are seeking seasoned researcher to conduct online and occasionally telephone-based quantitative market research studies on behalf of the agency?s clients and prospects.  This person will manage all phases of research including proposal development, vendor selection, questionnaire development, conducting and/or managing statistical analysis, and the preparation of final presentations.

 

The ideal candidate will have a strong background ( 5 years or more industry experience) in quantitative market research and modeling, and should have expertise in at least several of these key areas: segmentation studies, perceptual maps, copy testing, concept testing, logistic regression analysis and discrete choice modeling. The ability to work hands on, as well as work with and manage external research vendors is critical.  In addition, this person must possess excellent project management skills (keep projects on track) and be able to work with clients to develop survey instruments.  Industry experience with financial services, telecommunications, automotive or online services is a plus.  Other necessary attributes include, but are not limited to:

 the ability to write clear and comprehensive research proposalspossessing excellent oral and written presentation skills having an advanced degree in market research, statistics or related field! proficiency with SPSS and/or other statistical packagesmodeling experience for direct marketing applications (a strong plus)