Associate Media Director - Interactive

Job Description:
Reports to: Jennifer Simkins

Department: Digital

Location: Detroit or Chicago



Overview:

The Digital Associate Media Director is a senior-level management position within the Digital team at GM Planworks. This centralized team, with digital media expertise, is responsible for National and local digital strategy and negotiations across all General Motors automotive divisions including Chevy, Buick, Pontiac, GMC, Cadillac, HUMMER, and Saab. The primary role of the AMD position will be to help lead development of GM's local internet strategies across all divisions. The AMD position is responsible for guiding strategic recommendations to achieve client business objectives. The AMD will have the opportunity to build and manage senior client and industry relationships. The AMD role will be instrumental in helping educate the extended planning teams and clients on the benefits and strategic uses of digital media. The position provides the opportunity to be a key contributor to GM's broader digital strategy and provides exposure to GM's online and offline media and creative strategies and teams.



Responsibilities:

Manage all aspects of the local internet planning, including coordination with Divisional (National/local), CRM and dealer efforts

Lead development and execution of local strategies that include online advertising, promotions and search engine marketing, in a semi-autonomous environment

Oversee strategy development and value assessment of internet portion of multi-media plans and promotions

Travel to key regions and represent GM's local digital strategies to creative agencies and clients

Lead development and implementation of new organization structure and processes around local digital media

Understand all aspects of third party ad server relationship, buying process, creative trafficking process, and billing process

Proactively identify new buying models and "go-to-market" approaches that streamline the planning and buying process, without hindering creative and strategic ideation

Lead internal Planworks and client meetings and presentations

Develop and foster senior client, agency and media relationships



Minimum Qualifications:

Education: Four-year college degree, preferably in marketing/advertising or management information systems

3-5+ years of digital media planning and/or buying experience

7+ years of advertising, marketing, media planning/buying, or promotions experience; Local planning/buying experience a plus; direct marketing and/or offline media planning/buying experience a plus

Skills/experience:

Excellent written and verbal communication and presentation skills

Effective problem solver and self starter

Advanced knowledge marketing/creative technologies and ad serving systems

Advanced leadership and management skills

Effective client management/relationship skills

Whiz at Excel

Searchable Keywords: Associate Media Director - Interactive / gj-mo

Expected Travel Time: None

This company may offer relocation assistance.