BC - CRM Consultant-Marketing Science

Organization: CRM/AMS

Location: Washington DC/New York, New York, Chicago IL

 

If you join Accenture you can make great ideas happen for some of the world's most dynamic companies. With broad global resources and deep technical know-how, we collaborate with clients to cultivate ideas and deliver results. Choose a career at Accenture and enjoy an innovative environment where challenging and interesting work is part of daily life. Accenture's Consulting workforce is involved in business consulting, process design work and the application of technologies to business. A career in Consulting is varied and stimulating because each project presents a new challenge and will give you exposure to new clients, business issues, technologies and people. We need people who are able to challenge conventional thought, offer unique perspectives and conceive more innovative solutions for our clients.

 

Scope of Position

 

Accenture defines CRM as the holistic and methodical approach to identifying, attracting and retaining a company's most valuable customers through a set of integrated capabilities.  At the heart of CRM is the objective to deliver a consistently differentiated, seamless and personalized customer experience, regardless of how -- or through which channel -- a customer chooses to interact with the company.  CRM impacts every area of a business and touches every person in the organization.

 

Within CRM, the Accenture Marketing Sciences (AMS) practice specializes in the measurement and optimization of a company?s return on Marketing and Sales investments. The AMS process involves the use of advanced regression analysis and other statistical techniques to quantify the return on historic Marketing activities, and utilizes optimization techniques to maximize the return on future investments. AMS clients include leading FMCG, automotive and retailing companies worldwide, with good penetration in the consumer electronics, pharmaceutical, and banking sectors.

 

 Required Overall Experience

 

? Experienced in the analysis of marketing databases using SAS, SPSS, or other statistical modeling tools

? Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people

? Ability to validate, and derive insight from large amounts of data from diverse sources

? Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics

? Experience in Customer-level data analysis (customer segmentation, predictive modeling, etc.) is a plus

? Understand SQL; experience with SQL a plus

? Should have worked on analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Marketing Intelligence & Competitive Analysis

 

Qualifications

 

? 3-4 years regression analysis and/or statistical modeling using SAS or other statistical package

? Experienced in the analysis of Marketing databases using SAS, SPSS or other statistical modeling tools

?Bachelor's Degree required, preferably in Econometrics, Statistics, Marketing, or Computer Science with emphasis in statistics

 

Specific responsibilities:

 

Develop and interpret statistical models to quantify the incremental revenue generated by marketing activities. This process requires the use of advanced time series regression analysis in a marketing-mix modeling context, which involves the following key tasks:
? Data collection, Harmonization and validation
? Time-series regression models and other statistical analysis
? Derivation of marketing sensitivity curves

? Optimization of Marketing-mix allocation

 

All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development.  You'll also have opportunities to hone your functional skills and expertise in an area of specialization.  We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career. 


Accenture is a global management consulting, technology services and outsourcing company.  Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments.  With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance.  With more than 123,000 people in 48 countries, the company generated net revenues of US$15.55 billion for the fiscal year ended August 31, 2005.  Its home page is www.accenture.com.

 

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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business  may not be eligible for consideration.

 

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

 

Accenture is an Equal Opportunity Employer.