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Brand Communications Manager
| Details |
Country: USA
Location: DE Delaware
Total applied: 14
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Brand Communications Manager
Job Summary Description: Under the direction and management of the Senior Manager, provides the day-to-day project management of the internal and external communications programs and projects that support the effective and successful achievement of the Brand strategic plans.
Major Responsibilities:
- Working with the Sr. Mgr. and assigned PR Agencies, executes and manages the execution of the communications programs critical to the success of internal and external Brand communications plans.
- Manages and executes programs and projects to assure that deadlines are met, that deliverables are as agreed, that budgets are adhered to, and that outcomes meet the established program and project objectives.
- Drafts/writes, and /or edits communications (documents) intended for internal and /or external audiences including press releases, Q&A?s, reserve press statements, product fact sheets, field voice mails, and sales force communications to address and/or respond to Brand issues.
- Gains internal approval through the PRA process, as appropriate, and, when needed, enlists the support of Senior Manager, and Director, Brand Communications to negotiate with reviewers to ensure delivery of effective and appropriate communications (documents, or materials, or pieces).
- Is the first point of contact for inquiries regarding field sales and business center programs.
- Coordinate distribution of internal communications through existing systems, as appropriate.
- Assist Senior Manager in managing the Brand communications budget utilizing DELTA, Ezbuy, and other AZ systems.
Responsibilities
- BS/BA in Communications, Marketing, or a related field.
- 3-5 years communications experience.
- Media relations skills and training.
- Budget management experience
Skills and Competencies:
- Demonstrated effective interpersonal skills
- Effective communications skills: writing, speaking, presentation, active listening.
- Demonstrated writing skills to internal and external audiences.
- Demonstrated ability managing and executing multiple projects simultaneously; demonstrated project management skills.
- Demonstrated knowledge and experience working effectively with and managing PR agencies.
- Working knowledge and understanding of general business and marketing terminology and strategies.
- Demonstrated ability and willingness to learn specific medical knowledge and information critical to the AZ business and Brand Communications responsibilities.
- Strives to improve cross-functional working and eliminate non-value adding activities
- Delivers on commitments and expects others to do so
- Creates a climate of empowerment and commitment through trust and personal integrity
- Makes effective and timely decisions even in situations of ambiguity
- Takes responsibility for actions and results and encourages others to do so
- Listens attentively and responds constructively to the needs, viewpoints and interests of the others
- Acknowledges, respects and gains benefits from working with difference
- Expresses consistent commitment to company?s objectives, priorities and values by visible actions. Always walks the talk.
- Asks for feedback and discusses personal strengths and weaknesses
Preferred Background:
- Knowledge of industry, professional and patient associations.
- Public relations background, or journalism experience is preferred
- Healthcare marketing or sales experience is preferred.
- Issues/Crisis Management experience a plus.
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