Brand Manager – MOBILE ENTERTAINMENT

WAAT Media is the world's premier provider of late night entertainment for mobile phones and wireless devices. With on-deck agreements encompassing over 60 major mobile carriers, we distribute images, games, video and mobile TV to more than 750 million handsets.

WAAT works with some of the most successful companies in the world helping mobile operators and content providers make a smooth transition into one of the most rapidly evolving arenas of mobile content. For more information, please visit www.waat.com

We are currently seeking a Brand Manager

Responsibilities Include:
? Develop the brand strategy for the consumption of branded content within a specific category, across all product lines including WAP sites, mobile TV and games.
? Develop innovative marketing concepts and strategic proposals that concisely illustrate the brand strategy.
? Manage integrated marketing promotions ? conception through execution.
? Partner with the project manager to ensure all components of the programs meet our partner goals.
? Manage the development of creative direction with all related departments to maintain and protect the integrity of the brand with a top down approach and OWN the brand.
? Research, evaluate and set direction for brands. This includes developing the creative briefs, storyboards, presentations; working closely with production design to ensure compliance and direction of design parameters of the brand within that category.
? Collaborate with cross functional teams to implement and expand on developed marketing processes.
? Ensure that all product offerings are consistent with the brand strategy remaining innovative, technologically sound and on target.
? Review content offerings after roll-out to ensure that quality, consistency and adherence to the brand are maintained.
? Maintain ownership of the brand.

Desired Qualifications/Skills:
? 6 plus years of consumer marketing at an entertainment ? media organization in the area of branded entertainment and digital media.
? Ability to recognize key elements that are specific to each brand and the ability to work with multiple brands within a specific product category.
? Proven success as an innovative, strategic thinker with great people, brand building and direct marketing skills.
? Strong analytic skills with the ability to obtain relevant information, including competitive research, focus groups and usability studies.
? Self directed, goal oriented, results driven personality with a commitment to the consumer experience.
? Exceptional oral, written and presentation skills.
? Entrepreneurial spirit and must process a direct communication style.
? An ?out of the box? thinker who is both creative and innovative.
? Bachelors degree


Waat Media offers an exceptional work environment, competitive salaries and a great benefit package.

For consideration, please send a cover letter and resume with the title of the position you are applying for in the subject heading to careers@waat.com

Local candidates preferred; no relocation (This position is for the greater Los Angeles area).