Broadcast Media Director

Founded in 1958, 21st Century Insurance (NYSE:TW) is a leading provider of personal lines insurance in 12 states nationwide, and we continue to grow!  We recently began marketing in 3 new states ? Georgia, Florida and Pennsylvania ? and continued expansion for this year is already underway.  Our marketing strategy seeks to present an integrated message across all media forms including TV, national cable, radio, direct mail, billboards, print ads and web advertising.  It targets both English & Spanish-speaking consumers who desire a feature-rich product at a competitive price.  21st has a strong reputation for excellent customer service and for being among the most efficient and lowest cost providers of personal auto insurance.  This has been achieved via 24 x 7 service by phone and through our full-service Internet site at www.21st.com. 

We have an immediate need for an experienced National Broadcast Media Director, who will be based out of our Southern California corporate headquarters.



In this senior level position, the responsibilities are of a strategic & tactical nature and involve: developing and executing all aspects of 21st?s broadcast and OOH media on a national level, including how to optimize our TV, radio and outdoor spend; engaging & providing direction to our media planning and buying agencies; adjusting plans according to the outcomes in order to improve results; and testing new/alternative media.  Additionally, the Media Director will work with our analytics team to evaluate weekly results, and work closely with key stakeholders & support areas to ensure that company objectives are achieved.

Requirements:Minimum 7+ years in a senior level, tactical role within national broadcast media;Adept experience with media strategy, planning & placement, managing media budgets & spending levels, measuring effectiveness & analyzing results, and managing planning/buying agency relationships;Agency background with some client side is ideal; Exceptional oral/written communication, interpersonal and leadership skills;Strong strategic, analytical, negotiation and critical-thinking abilities;Excellent planning, organizing and prioritization skills; andBachelor?s degree in business administration, marketing or a related discipline.



Benefits: 

We offer an excellent benefits package including: medical/dental/life/vision, 401(k) on day one with 75% company match, vacation/sick pay, company-paid pension, employee-discounted auto insurance, and business casual dress code.



To Apply:

Submit your resume and salary history to inetjobs@21st.com with job code MDIR.12668 in the subject header of your email. 



Visit www.21st.com. Equal Opportunity Employer (EOE).  Rated A+ (Superior) by Standard & Poor?s.