Broadscale Marketing Manager

Company

1-800 CONTACTS, Inc. (NASDAQ: ?CTAC?) is the largest ($200MM) direct-Marketer of replacement contact lenses in the United States, with contact lens manufacturing and R&D facilities in Singapore and manufacturing operations in the United Kingdom.  Through its toll-free telephone number, 1-800 CONTACTS, and through its multiple Internet addresses?which include 1800contacts.com, contacts.com, contactlenses.com and evision.com?the Company offers substantially all of the soft and hard contact lenses produced by major contact lens manufacturers, including Johnson & Johnson, CIBA Vision, Bausch & Lomb, Ocular Sciences and CooperVision.  The Company stocks the largest inventory of contact lenses in the world (20 million) from which it can ship approximately 95% of its orders within one business day of receipt of verification.  The Company sells other vision related products such as contact lens solution and drops.  The Company also develops and markets its own contact lenses internationally and selectively in the United States using AquaSoft, Clear and other brand names.

 

Position

Broadscale Marketing Manager

 

Reports To

Broadscale Marketing Director

 

Location

Corporate Headquarters in Draper, UT

 

Scope of Duties and Responsibilities

The broadscale marketing manager will be responsible for overseeing the company?s direct mail marketing campaigns and other print campaigns that focus primarily on customer acquisition.  As needed, the broadscale marketing manager will also be responsible for development of company literature and printed materials and executing co-marketing programs with manufacturers.  Specific responsibilities include:

?  Manage direct mail campaign strategy and execution including development (idea generation, messaging, creative briefs, agency coordination), production and vendor relations.

?  Provide in-depth analysis of program performance.  Create and monitor reports to track performance.

?  Recommend changes to programs to optimize performance, maximizing new customer acquisition and sales.

?  Ensure that rapid testing and learning is conducted in a systematic way to promote critical breakthroughs.

?  Negotiate pricing, placements and other terms with direct mail vendors.

?  Manage budgets, invoices and schedules.

?  Coordinate with marketing team and call center management to ensure direct mail campaigns are consistent with marketing and manufacturer objectives, website initiatives and call center capabilities, and to ensure that web team and call center procedures contribute to successful direct mail campaigns.

?  Work with IT team to achieve timely access to accurate campaign evaluation reports.

?  Monitor competitive activity in direct mail and print marketing channels.

?  Identify and test new opportunities for maximizing the use of direct mail and broadscale marketing dollars.

 

Position Requirements

?  Bachelor?s degree required, preferably in Marketing, Business, Advertising or quantitative field.

?  Minimum 3 years experience in a direct mail marketing position preferably in an industry with an established reputation for direct marketing excellence (e.g. financial services, telecomm, publishing, catalog, etc.).

?  Demonstrated success in managing all aspects of direct mail campaigns in a direct response environment?from strategy to execution to evaluation.

?  Data driven.  Demonstrated superior analytical skills.  In-depth understanding of best analytical practices in direct mail marketing.  Ability to spot errors and inconsistencies in data and analysis.

?  Ability to think creatively to provide message and content direction to creative services team.

?  Results oriented.  Demonstrated ability to constantly monitor results, interpret results and refine marketing approaches accordingly.

?  Ability to draw conclusions from incomplete data and to excel in changing environments.

?  Excellent communication, project management and decision making skills.

?  Experience successfully negotiating contracts.

?  Excellent writing skills.

?  Extreme attention to detail to ensure flawless execution of materials and accuracy of data analysis.

?  Ability to meet deadlines.

 

Personal Qualities

?  Integrity

?  Cultivates trust

?  Intelligent

?  Professional

?  Flexible and adaptable 

?  Reliable and consistent

?  Self-motivated

?  Productive

?  Respectful

?  Sense of humor