Campaign Management Coordinator

Imagine a Fortune 500 company with a real maverick streak. A financial powerhouse poised to redefine its own industry. Yes, Capital One has moved into the world of retail banking! Capital One Financial Corporation is a holding company offering an unmatched range of financial products and services to consumers, small businesses and commercial clients. We're headquartered in McLean, Virginia, with more than 316 locations in Texas and Louisiana - but our ambitions are truly national.

So what does this mean for you? How about the chance to excel in our supportive, team-oriented environment. To be challenged to advance your skills alongside the brightest talent in the business. And to take on important responsibility from day one while building a rewarding career - all with a fast-growing industry leader.

As part of the Database Marketing team, the Campaign Management coordinator will support the design and execution of customer and prospect mail, email, call center and branch marketing campaigns.? The coordinator will be responsible for translating business goals into technical requirements; generating and distributing physical lists; managing campaign management software from planning through response tracking; creating automated user friendly reports which provide campaign learning; and contributing to an efficient, reliable, error-free production environment.

Responsibility Breakdown

40% Manages the list and file development functions for the various marketing campaigns including working with business partners, credit bureaus, internal business units, data management warehouse staff, list sources and functional areas ensuring planning, executing and tracking are communicated and coordinated.
40% Conducts analysis and review of direct response marketing programs including development of performance measures, response analysis, program tracking, reporting and recommends program changes based on findings to maximize ROI. Ensure that all communications programs are measurable and include control groups or other similar means of results tracking for backend analysis to be conducted within this position.
20% Maintain marketing campaign schedules in a comprehensive marketing calendar including dates, estimated costs, actual costs, actual quantities, control groups and promotions for all email, call direct, branch mass communications where applicable.
5% Coordinates with Data Acquisition (ETL) Developer acquiring and implementing additional data attributes in a timely matter to meet market needs.
5% Enhance the campaign management process to leverage technology gaining efficiencies and communications.
Ongoing Other duties as assigned by Supervisor.

Required Skills:
-College Degree in marketing, management information systems, computer science or related field.
-Must have 2+ year of experience managing and executing direct marketing programs or 1 year with 3+ years experience in dealing with database analysis and management with an understanding of data modeling.
-4-6 years in a bank marketing environment and/or comparable business experience in a related field with decision making capacity combined with exposure to sales, marketing and process development. -3+ years of hands on computer experience with multiple software applications including HTML, Excel, Word, MS Project, and MS Access.
-Experience with and working knowledge of base SAS but equivalent in SQL is acceptable.
-Knowledge and understanding of business intelligence/data warehouse concepts and principles.
-Extensive knowledge of direct marketing and the relation to various communication channels.
-Knowledge of campaign management software and list management processes, preferably SAS Campaign Management.
-Experience with and working knowledge of client and server operating systems.
-Ability to translate business needs into data analysis and reporting solutions.
-Excellent written and verbal communication skills; exceptional organizational skills.
-Strong analytical and problem solving abilities; detail oriented.
-Independent and self motivated.
-Excellent interpersonal and customer service skills.

To apply, please visit www.capitalone.com/careers
Job reference #506667



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