Channel Marketing Program Manager

Company Information
Founded in 1990, Polycom is the only company today delivering end-to-end rich media collaborative applications for voice, video, data and the web from desktop and mobile personal systems to room systems to the network core. Our vision is to enable people to connect anytime, anyplace and with any device in a virtual experience as natural as being there.

In addition to being the worldwide leader in market share for best in class group and personal video systems, video and voice collaboration infrastructures and conference phones, Polycom also has the only solution for delivering Unified Collaborative Communications the convergence of voice, video, data and web known as The Polycom Office.

Polycom is at the center of the industry shift to broadband networks. IP networks enable the proliferation and convergence of richer communications, including video, which enhance the quality of our lives, create new opportunities, and are fast becoming the foundation for how we work.

Our full range of high-quality, easy to deploy, manage and use voice and video communications endpoints, video management software, web conferencing software, multi-network gateways and multipoint conferencing enable organizations of all sizes to increase productivity and agility. Polycom delivers business value by cutting costs, simplifying system management, fostering real time collaboration and decision making, and improving relationships with employees, customers and partners.

Job Description

The Channel Marketing Programs Manager will be responsible for developing and executing a range of strategic marketing programs for our channel partners to generate awareness and sales leads for Polycom collaborative communications solutions through the channel. This person will interface extensively with the Polycom channel sales team, channel partner marketing contacts and others in the business unit and corporate marketing teams to help meet established channel goals. This position has overall responsibility for meeting budget, objectives and deadlines for the channel plans. In addition, the programs manager will act as single point of contact for channel marketing requests for specific channel partners. This person will also be responsible for managing additional channel programs as directed. This is a fast-paced position with the opportunity to work on many different types of programs at one time. A person with both a channel marketing and field marketing/marcom background would be ideally suited for this position.


Major Responsibilities include:Teaming with the Sales, Partner organization, and Business Unit marketing teams to ensure we are developing plans that support Polycom?s strategic business initiatives. Strategic planning and tactical implementation of quarterly channel marketing programs and related budget for channel partners that utilize a full marketing mix of seminars, webinars, e-marketing, tradeshows, industry associations, direct mail, etc.Working with Polycom marketing teams to leverage tools, materials and content developed for Polycom programs.Supporting product launches and special program initiatives with assigned channel partners.Assist with planning and tracking of marketing budget to ensure initiatives generate ROI and measurable results.Advocate for Channel sales team and Channel Partners; act as the voice of the channel.

Major Responsibilities include:Teaming with the Sales, Partner organization, and Business Unit marketing teams to ensure we are developing plans that support Polycom?s strategic business initiatives. Strategic planning and tactical implementation of quarterly channel marketing programs and related budget for channel partners that utilize a full marketing mix of seminars, webinars, e-marketing, tradeshows, industry associations, direct mail, etc.Working with Polycom marketing teams to leverage tools, materials and content developed for Polycom programs.Supporting product launches and special program initiatives with assigned channel partners.Assist with planning and tracking of marketing budget to ensure initiatives generate ROI and measurable results.Advocate for Channel sales team and Channel Partners; act as the voice of the channel.

Job Requirements

Bachelor's Degree, or equivalent, and a minimum of 5 to 7 years of Marketing experience in Channel Marketing, Field Marketing and/or Marcom. Joint partner marketing programs experience preferred.


Possess excellent written and oral communication skills with strong presentation, planning, and facilitation skills.


Previous channel partner marketing programs experience including interaction with channel partners and channel sales managers. Strong understanding of co-op marketing and MDF programs.


Understanding of marketing processes and tools including messaging and branding guidelines; budget management practices, PO processes, etc.


Previous Voice, Video and/or Networking industry experience or knowledge a plus.


Strong project management skills with attention to detail.


Strong capacity to execute efficiently, with attention to logistical details.


Strong acumen for strategic and business planning.


Strong written, verbal, presentation and communication skills.


Strong team orientation and ability to build cross-functional relationships.


Strong ability to analyze data, define metrics and perform ROI analysis.


Positive attitude, proactive mentality, responsive and strong work ethic.


Travel up to 25% of the time, domestic only.



 

 

Additional Information

To apply for this position please go to www.polycom.com

No Agency Resumes will be Accepted for this Position.

Please DO NOT Apply Below.

No relocation budget authorized.

Thank you very much for your interest in Polycom!

Polycom is an Equal Opportunity Employer. M/F/D/V