Chili's Sr. Marketing Manager

If growth is what you?re looking for, then our menu offers incredible options ? personally and professionally. We?re Brinker International, the proud parent of Chili?s, Romano?s Macaroni Grill, Maggiano?s Little Italy, and the rest of the country?s favorite concepts.

With more than 1,500 restaurants worldwide and millions of fresh ideas, Brinker offers pathways to discover new things about your profession ? and yourself. Join us in dreaming up different ways to make our shared success sweeter. Our wins bigger. And our futures, brighter.


Brand Strategy Development:
Contribute to the development of the 1-3 year marketing vision for the Chili?s brand and business channels. Seek synergy and ensure marketing programs and execution are consistent with the vision.


Key Performance Elements/Essential Functions

?Brand Strategy Development
-Creative: Lead development of TV, Radio, Print and Out of Home advertising that builds the positioning and regard for the Chili?s brand.
-Media: Develop effective and efficient plans to promote sales momentum.
-Multicultural ? Lead Chili?s development in this arena, from strategy through execution
-E Marketing: Develop an internet strategy to support appropriate Chili?s business opportunities.
-Research: Oversee quantitative and qualitative research projects for culinary business needs, creative copy ideas and various brand research needs.

?Sales Promotion Development ? Based on industry and brand analysis, research and insight, write annual plans and lead execution of the marketing calendar to achieve corporate sales, customer count and product mix goals. Track sales and analyze results to refine plan on an on-going basis.
?Resource Alignment ? Establish, nurture and link a system of internal and external relationships with the intent of improving Chili?s marketing plan development and execution. Direct and manage the productivity of the ad agency and vendors producing Chili?s marketing programs. Gain commitment to marketing programs with Operations, Finance, Franchise, Beverage, IT Guest Relations, Real Estate and Brinker Strategic Development.

?People Development ? Help to attract, develop and manage employees and consultants to achieve goals and execute programs as needed. Develop marketing bench for concept and Brinker growth.














Education/Training:
?BA/BS required. MBA preferred.

Knowledge/Skills/Abilities:
?Good balance of creative and analytical skills
?Strong communication skills
?Idea leadership
?Team orientation
?Self-motivation

Work Experience:
?5-7 years of restaurant, retail or product marketing and advertising experience
?TV and Radio Production
?Media Plan Development
?Advertising Agency experience a plus


Brinker International has made Forbes? ?Platinum 400? list and been consistently named one of Fortune?s ?Most Admired Companies?. Founded in 1975, we have grown to more than 100,000 employees and sales exceeding $3.5 billion annually. Innovations throughout our company continue to be served up daily.

Growth. Diversity. Family. Integrity. Balance. Passion.

These are values many companies speak of. Now experience what makes them different at Brinker International. The Hottest Concepts. The Hottest Opportunities.

Brinker International is proud to be an Equal Opportunity Employer, committed to workplace diversity.


To Apply for this position, please CLICK HERE