Communications, Media / PR Specialist

Touchstone Health is a provider owned and directed managed care company dedicated to offering comprehensive, affordable and effective healthcare resources to Medicare beneficiaries.

Core elements of our approach include:
*Establishing a true partnership between neighborhood primary care physicians, specialists, and hospitals
*Coordinating care between providers, patients and families to ensure optimal approaches to treatment
*Tailoring resources and programs to meet specific community needs
*Data-driven models to ensure appropriate care outcomes

Touchstone Health is privately held and is headquartered in New York City

Touchstone Health believes that diversity leads to strength. EEO/AA. M/F/D/V.

 

Scope:

This position will administer advertising, and other sales and marketing initiatives in regards to both member and provider support.  This role will also provide some level of administrative support as needed for the successful implementation of marketing programs from conception throughout outcomes.  This position works closely with and reports to the Marketing Manager, but also supports the entire Marketing Department.

This position will assist in the development and execution of all marketing programs and campaigns.  In addition, they will be responsible for maintaining the corporate website to ensure it accuracy, as well as corporate communications and support materials. This role will also jump start Touchstone Health?s Public Relations program.

 

 Key Duties:
a) Work with Marketing Manager in the execution of all advertising/ promotional activities including, but not limited to newspapers, billboards, radio, etc.
b) Use the Touchstone Health CRM system to track associated costs of advertising to determine the ROI for each media buy.
c) Responsible for formulating media objectives and strategies by placing, confirming, and monitoring media orders.
d) Plan and manage the execution of newspaper and outdoor buys in conjunction interacting with the print media community to negotiate rates, placement, etc
e) Writing and distributing press releases, securing media placements, and communicating effectively with necessary internal staff.
f) Write copy for company marketing campaigns, newsletters, advertisements.
g) Perform market research on other forms of media that we may need to solicit, subscribe, or put more interest towards.
h) Update, maintain and provide content for the corporate website.
i) Work as a liaison with internal departments to assist in fulfilling their website needs.
j) Work closely with the Provider Relations department to create provider communications, newsletters and office materials.
k) Provider support to the director and manager with in the Marketing Department involving market and competitive research.
l) Performs other duties as required.

 
Core Competencies:

a) Maintaining integrity, honesty and accuracy in the representation of the company, while adhering to all Federal, State and company guidelines.
b) Participate and maintain satisfactory knowledge of the company from historical and benefits perspective.
c) Ability to manage time effectively and handle multiple tasks.
d) Should possess excellent written and oral communication skills.
e) Ability to work in a high volume fast paced environment.
f) Satisfactory combination of education, training and experience.
g) Should be goal oriented and results focused

 
Education/Experience Requirements:
a) Bachelor?s Degree in Marketing/Advertising, Communications, and Business Administration, or related work experience.
a) Proficient in Microsoft Office applications (Word, Excel, and PowerPoint)
b) Basic understanding of various forms of media
c) 3-5 years of related experience
d) Knowledge of Quark a plus.
e) Should posses excellent written and oral communication skills
f) Ability to interact professionally and effectively with managers, co-workers, other internal department staff and outside vendors.
g) Should be able to exercise independent judgment within policy and procedure guidelines established by Touchstone Health


Other:

Staff II with a bonus potential of 10%, stock options.