Consumer Direct Marketing Manager

Consumer Direct Marketing Manager

Dyson is a company with a passion for innovation and developing products that are different and better. This ethos has propelled Dyson from being a dominant player in the UK, to a truly global company enjoying huge international growth. Since the launch of the DC07 vacuum in the United States in 2002, Dyson has made a significant impact in the Floor Care Industry here. In terms of market share, Dyson has led the US market since the end of 2004 and Dyson sales exceed its nearest competitor by 50%. Our vacuums can now be found across the country and in major retailers in all channels.



Success at Dyson requires enthusiasm, dynamism, entrepreneurial flair, flexibility, resilience and most importantly a desire to truly challenge the norm. In this role, the Consumer Direct Marketing Manager will be part of a dynamic marketing department, a rapidly-growing company, and a powerful global brand. The Consumer Direct Marketing Manager will be responsible for developing and executing marketing plans to grow Dyson?s share of the U.S. market.

Key Responsibilities will include:? Drive direct marketing strategy for Dyson in the US? Manage agency to develop and execute consumer loyalty programs in 2006 and beyond? Lead development and ongoing management of the marketing database ? Work with agencies (database & direct) to derive consumer insights from our data which can be converted into actionable marketing plans? Manage warranty card strategy and content? Develop and execute online advertising plans? Other projects as needed to support the overall marketing functionKey Qualifications:? Bachelor?s degree in marketing, communications or related degree required? 5+ years of experience in direct marketing (acquisition and loyalty programs)? 3 years experience in consumer focused marketing? Experience developing and managing a marketing database? Experience managing online advertising a plus? Strategic thinker with strong analytical skills and impeccable attention to detail ? A visionary who is always looking for new and innovative ways to do things while upholding the integrity of the brand? Driven to ensure products and marketing programs meet the needs of consumers ? Strong written and verbal communication skills? Desire to work in an entrepreneurial, flexible, and fast-paced environment

Dyson offers an enjoyable work atmosphere, competitive salary and benefits package. Our offices are located in the River North district in downtown Chicago. Interested candidates should apply on-line at: dyson.careers.monster.com. Applications are only accepted on-line.



Dyson is an Equal Opportunity Employer AA m/f/v/d