DIRECTOR, MARKETING - REAL ESTATE

Playground Destination Properties (www.playground.com) is in the business of marketing and selling luxury resort real estate for parent company Intrawest (www.intrawest.com) and other premier resort developers. We have an exciting opportunity in Orlando, FL (Downtown/Lake Eola) and invite qualified candidates to apply. The hiring timeframe for this role is August 2006.

 

ABOUT THE COMPANY


At Playground, we embody our name. We work hard in order to play even harder. With our passion for life and commitment to excellence we strive to help some of the world's premier developers realize the full potential of their resorts and real estate properties.

Our enthusiasm and ingenuity is not only infectious, it is key to our success. We are committed to nurturing the collective abilities of our employees. We have successfully established a supportive team environment that recognizes the strength of numbers without neglecting the individuality and creative spirit of each of our employees.

At Playground, we understand that our long-term success is about more than selling real estate. It is about building and maintaining relationships. We treat our customers, partners and colleagues alike with the respect and dignity they all deserve. We are proud of the relationships we've established. They are undoubtedly part of the reason we are globally recognized for our ability to transform mere 'property holdings' into coveted resort destinations.

 

POSITION OVERVIEW

 

Director, Marketing oversees the strategy, direction and implementation of all marketing initiatives within a region.KEY ACCOUNTABILITIES

 

Develop and lead implementation of marketing strategiesDevelop strategy: creates and directs implementationDevelop and oversee all marketing initiatives and strategy (launch, tempo & resale) throughout the Mobilize Phase (keeper of the Sales and Marketing Strategy Document)Perform relevant strategic / performance reviews and debrief throughout the Execute PhaseDirect regional and resort PR programs & campaigns (work with MPM to follow through with execution)Lead Strategy Sessions and Creative SessionsDevelop and oversee homeowner loyalty programs Monthly review / adaptations to strategy (see through until implementation)Ensure quality design, compliance and creative for marketing materialEnsure checklists for marketing templates are complete and in complianceDevelop and oversee project positioning and branding and work with MPM to ensure consistent execution across all marketing channels

 

Develop and lead implementation of marketing strategiesDevelop strategy: creates and directs implementationDevelop and oversee all marketing initiatives and strategy (launch, tempo & resale) throughout the Mobilize Phase (keeper of the Sales and Marketing Strategy Document)Perform relevant strategic / performance reviews and debrief throughout the Execute PhaseDirect regional and resort PR programs & campaigns (work with MPM to follow through with execution)Lead Strategy Sessions and Creative SessionsDevelop and oversee homeowner loyalty programs Monthly review / adaptations to strategy (see through until implementation)Ensure quality design, compliance and creative for marketing materialEnsure checklists for marketing templates are complete and in complianceDevelop and oversee project positioning and branding and work with MPM to ensure consistent execution across all marketing channels

 



Provide leadership to marketing department and teamRecruit, train, orient and lead MPM and DMS and provide mentorshipEnsure adherence to The Playground WayCreate, track and oversee resort marketing budget  (work with MPM to ensure marketing budget is monitored and accurately managed) Ensure legal compliance on all marketing collateral Work with MPM to ensure Integrated Project Plan is set up and maintained for each project

 

Ensure effective project management methodologies Ensure project team meet all deadlines as per project timelineEnsure developer meets all deadlines and deliverablesEnsure legal meets all deadlines and deliverablesEscalating and resolving all issues and delays



 

Build effective relationships across Playground and with strategic partnersDevelop and foster authentic relationships with Strategic Partners (envisioning, advertising, PR, event suppliers) and development partner - participate in weekly meetings / callsEstablish a transfer of knowledge / experience between resorts and regions Proactively share insights with project team to challenge strategy and increase sales Support Business Development activitiesWork with MI on innovative idea?s to increase salesWork with MI on quality and content of strategyMonitor checklist for compliance ? legal & regulatory

Participate in weekly meetings / callsEstablish a transfer of knowledge / experience between resorts and regions Proactively share insights with project team to challenge strategy and increase sales Support Business Development activitiesWork with MI on innovative idea?s to increase salesWork with MI on quality and content of strategyMonitor checklist for compliance ? legal & regulatoryCORE SKILLS, KNOWLEDGE & COMPETENCIES

 Create a highly professional image in front of clientsStrong presentation, writing, copy and editing skillsAbility to lead, motivate and train a teamExcellent understanding of sales, development and The Playground Way (more than just Marketing knowledge)Able to review, critique and analyzeStrategy writingAnalytical with working knowledge of Customer Intelligence, Digital Marketing and salesSolid strategic marketing skills (innovative and creative ability)Ability to manage strategic partnersAbility to work well under pressureKnowledge of compliance and privacy policiesExcellent project management skillsCompetent at strategy writing and creative managementKnowledge of compliance and privacy policies

 QUALIFICATIONS

 

?  University degree in Marketing, Communication or Business required

?  Minimum 3 years experience in the real estate or related resort/amenity community environment in a marketing capacity or minimum 5 years in a relevant marketing environment strongly preferred

?  Minimum 5 years in a management/leadership capacity required

?  Minimum 3 years in managing multiple projects and teams required

?  Accomplished at managing change and implementation of new ideas

?  Desired qualification: minimum 2 years of advertising/marketing services agency experience in client services

? Desired qualification:  2 years experience in any of:  customer intelligence / market research / database marketing / campaign analysis

? Must be able to travel - up to 25% - to project sites, meetings, etc.

? Must possess or be able to obtain a passport

 REPORTING STRUCTUREReporting Structure for Role:

? Straight Line Relationship to Senior Director, Marketing

Relationship Triangle Reporting Structure:

? Straight Line relationship with Marketing & Project Manager (MPM) (MPM has dotted line to Director, Sales)