Data and Analytics Analyst

TACODA?, Inc. (www.tacoda.com) is the world?s largest and most advanced behavioral targeting advertising network.  Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers.  Our innovative, proprietary technologies power TACODA Audience Networks? and TACODA Audience Management Services?.

 

TACODA Audience Networks has established partnerships with more than 3,000 online publishing companies reaching more than 140 million unique visitors per month. Major media partners include The New York Times Company, NBC, Hoovers, HGTV, Food Network, Cars.com, and Tribune.

 

As a result, TACODA enables brand advertisers to target relevant messages to specific audience segments serving people, not pages. Virtually every top 100 online advertiser has run campaigns on TACODA-enabled Web sites. 

 

The Analyst position in our newly created Data & Analytics group will be responsible for optimizing campaign analysis and finding trends in the data to inform our general corporate direction in advertising. 

 

Responsibilities:

?  Find trends in the data to inform general corporate direction

?  Support Data and Analytics department as well as larger company with projects and multi faceted analysis

?  Analyze proprietary audience behavior data to develop profiles and/or data points that help support our online advertising initiatives

?  Work directly with the Online Advertising Sales team by providing data and analysis for upcoming proposals and presentations on an as needed basis

?  Identifying opportunities for campaign optimization through analysis of advertiser campaign reporting

 

Requirements:

?  Ability to handle challenges and provide quality solutions on time

?  Ability to work in a fast-paced, high-tech, rapidly growing and exciting environment

?  Likes to solve problems

?  Learns and applies new concepts and tools quickly

?  Ability to articulate and substantiate strong point of view

?  Strong knowledge of analytical methodologies for optimizing and evaluating marketing campaigns (i.e., segmentation, predictive response models, etc).

?  Familiarity with on and offline advertising measures (Action rate, impressions, Click-rate, GRPs, Visits, Audience comp, Indexed behaviors etc.)

?  Mastery of Microsoft Excel (all advance functions such, nested formulas, conditional formatting, vertical lookups, multi-variable graphing etc.)

?  General understanding of database structures, tables, cubes, key values etc.

?  Knowledge of Microsoft Reporting Services, Salesforce.com reporting, SQL, OAS, DFP, Media Visor, Atlas, etc a plus


 

 

Please send your resume with a cover letter and salary requirements to resumes@tacoda.com with the job title in the subject line.