Database Marketing Specialist

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The Database Marketing Specialist will be a key contributor to the company's online marketing and sales initiatives. The Marketing Database Specialist will be responsible for the execution of the client's Video Division's direct email campaigns, collecting and analyzing data from a variety of sources to develop a deeper understanding of customer behavior and working with internal teams to tap into the customer profiles and long term buying and loyalty behaviors.
The position is responsible for developing targeting strategies, analyze and measure campaign results using SQL. The database marketing specialist will be responsible for execution of promotional marketing campaigns and will transfer database marketing knowledge to the local marketing teams. Responsible for enhancing existing marketing strategies by leveraging the BW and supporting data marts.
The Database Marketing Specialist will facilitate communication between global teams, local CRM, and local IT teams.
Develop, manage and leverage the customer and prospect database.
Act as an internal voice for database marketing and articulate the activities, capabilities, and benefits.
Presentation of analyses, results, and recommendations to a broad audience.
Provide detailed reporting and analysis, including audience segmentation.
Foster further business understanding, using a variety of measurement, analysis and reporting of campaign performance on and off the site.
Work with diverse internal business owners to understand and support their needs and perform database marketing analyses to help answer business questions and drive direct marketing results.
Working with IT and internal business owners, oversee data quality programs across client's Video Division, including data cleansing. Coordinate across divisions to maximize cross-sales opportunities and minimize customer touch.

Conducts marketing analysis that includes response modeling, predictive modeling and customer segmentation that help drive successful programs.
Conducts/manages direct marketing analytics including response modeling, regression analysis, customer profiling and segmentation, needs analysis, predictive modeling, and other types of quantitative and qualitative strategic business analysis.
Presentation of analyses, results, and recommendations to a broad business audience.
Collaborates with each market group to develop and test targeting models (response, propensity, lifetime value etc) that best achieve campaign business goals.
Applies industry leading experimental campaign design techniques to all direct efforts to facilitate the accurate assessment of test hypotheses and validation of targeting and segmentation strategies.
Development of own insights through independent analysis of marketing data.
Required education/skills:
5+ years experience in list management and direct/database marketing or customer relationship marketing program development and/or implementation.
Knowledge of various direct marketing techniques and database architectures.
2+ years experience utilizing outbound email marketing in a B-to-C environment.
Expertise with data warehouse tools, database, data management and analytics a plus.
Expertise in html or javascript a plus.
Exceptional data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing solutions.
Superior analytical thinking, communication and project management skills.
Experience in building reports and using business intelligence tools, such as Business Objects, statistical analysis tools, database management query tools and/or proprietary database marketing campaign management tools.
Bachelor's degree in Marketing or related field, or equivalent experience
Our client takes special pride in their longstanding heritage as the global leader in technology solutions for media professionals to work more efficiently, productively, and creatively.
Our client's team consists of creative and talented people who are passionate about their work and committed to the highest standards of excellence. They offer a casual, fast-paced, collaborative environment that stimulates ideas and innovation. If you think you'd like to join this dynamic culture, apply today.
About Aquent

For 20 years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent?s pioneering approach to staffing and services has helped thousands of companies ? including two-thirds of the Fortune 500 and 90 of the Fortune 100 ? build their internal marketing and communications capabilities. Today Aquent has 70 offices across 17 countries, with 11,000 talent working at more than 3,000 companies. Aquent, www.aquent.com, is headquartered in Boston, Massachusetts.