Dir - Public Relations

L'Oreal USA is the leading beauty company in America, which develops and manufactures haircare, haircolor, skincare, color cosmetics and fragrances. Our distribution network of salons, mass market, specialty and department stores makes us the most comprehensive beauty company in the U.S. We offer exciting positions, flexible development paths and outstanding rewards that will give your career a whole new look.

For more information about our company, culture, brands and all of our job openings please visit our website at: www.lorealusa.com

L'Oreal USA is an equal opportunity employer M / F / D / V.


The Biotherm Public Relations Director serves a major role in the PR Department by creating, developing and spearheading national and regional media and public relations programs for all Biotherm product categories to fuel the brand's awareness strategy and communicate and express the brand's positioning.

Key Duties and Responsibilities

' Create, develop and oversee the implementation of media and public relations programs to reinforce the brand's overall awareness building strategy and the U.S. brand position.

' Develop strategic media opportunities and maintain ongoing media relationships, including national and local print and broadcast outreach.

' Direct PR Manager in all PR activities, including editor pitching, event execution, press release writing and program implementation.

' Supervise all events and media programs in Biotherm points of sale including E-commerce and Biotherm Boutiques.

' Develop innovative press mailings and launch events. Oversee all key launches including site selection, styling and catering, press releases, design and creation of press kits and choice of editor gifts.

' Set up all press interviews and photo shoots. Craft copy points and key messages in preparation for each interview.

' Quantify PR results to management and to all Biotherm employees. (Quarterly Look Books, Monthly MRM reporting, etc.)


7-10 years experience in beauty PR or related category (such as fashion). Productive, self-motivated, creative, results-oriented individual with strong media relationships, go-getter attitude and excellent interpersonal, written and verbal communication skills. Interest in working as part of a small, highly entrepreneurial team. Close attention to detail plus well-developed strategic, organizational and conceptual development skills are required. Ability to manage multiple goals and tasks simultaneously. A talent for idea generation, thoughtful brand communication and image/buzz-building. A passion for health, beauty and trend-spotting. An affinity for the Biotherm brand and a belief in its promise and products. Agency background a plus.

The PR Director position requires sound decision-making skills in every area, including prioritization of tasks, understanding media relations, understanding of how to execute brand objectives and strategies. The position requires an individual with strong diplomatic skills, a level-headed approach and the ability to make decisions that will enhance the brand's overall image.




RESPOND HERE! Respond immediately by accessing the following
dedicated online response form which will allow you to cut and paste your
resume. This form will go directly and immediately to the
hiring authority for this position. Access the online response form at:
http://64.89.40.26/servlet/resp/rf?jobid=1843554&boardid=749