Direct Marketing Manager

We have Fun!! Gaylord Entertainment (NYSE:GET) is a leading hospitality and entertainment company based in Nashville, Tenn. which owns and operates three industry-leading brands ? Gaylord Hotels (www.gaylordhotels.com), a growing number of upscale, meetings-focused resorts; ResortQuest (www.resortquest.com), the nation?s largest vacation home network; and the Grand Ole Opry (www.opry.com), the weekly showcase of country music?s finest performers for 80 consecutive years. The Company?s entertainment brands and properties include the Ryman Auditorium, General Jackson Showboat, Springhouse Links Golf Club, Wildhorse Saloon, Radisson Hotel Opryland and WSM-AM. For more information about the Company, visit www.gaylordentertainment.com

The Direct Marketing Manager position is a business/marketing position responsible for leading the planning and execution of all email and direct mail campaigns for ResortQuest. This person will work closely with the Director, copywriters, Ecommerce personnel, field marketing personnel, and external vendors to execute the necessary business and marketing strategies/ tactics. Based in Nashville, Tennessee, the successful applicant will be a member of ResortQuest?s corporate marketing team and report to the Director of Marketing & Internet Strategy.

-- Develop direct marketing plans and strategies on a Corporate and Regional level based upon customer analysis and customer segmentation. Act as daily point person with our database management company and other direct marketing vendors to ensure needs and goals are aligned for direct mail, email, and data analytics (i.e., manage lists, list selection, and customer touch strategy.)

-- Responsible for reporting the efficacy of campaigns to senior management. Responsible for testing campaigns to increase the conversion of each piece. Collaborates with Market Research to further segment and target email and direct mail communications. Share knowledge/expertise with the Regions/Field and empower them to refine customer segmentation and targeted direct marketing.

-- Establish benchmarks and trends for Email/Direct Mail, set up tracking/conversion mechanisms, identify successful activities, and share knowledge throughout the organization. Work closely with the Regions/Field and Corporate Marketing to ensure the quality and effectiveness of emails/direct mail.

-- Lead direct mail initiatives at the Corporate and Regional Levels; leverage understanding of our best customers in order to better target consumers and provide appealing offers to the right audiences. Responsible for creating innovative national email programs and leveraging the web for e-newsletters and auto alerts. Perform other duties as assigned.



Undergraduate degree in marketing or related field required. MBA a plus
Minimum, 3-4+ years of progressive direct marketing experience; 5-8 years of Marketing
Strong project management skills required
Excellent communication (oral and written), interpersonal, and organizational skills an absolute must
Ability to be independent yet team oriented while possessing strong leadership skills
Drive and commitment to exceed goals in a high pressure work environment
Exceptional attention to detail and commitment to providing high quality work
Strong work ethic
Technical skills:
Required:
Experience with WYSIWYG tools (GoLive, Dreamweaver), HTML, Photoshop

Preferred Skills:
Some knowledge of Databases
Experience with A/B Testing software (Offermatica,Optimost)

"Icing on the Cake" Skills:
Flash design skills


Gaylord Entertainment offers a competitive, comprehensive benefits and compensation package. Gaylord promotes a Drug-Free workplace and is an Equal Opportunity Employer (EOE).
To Apply for this position, please CLICK HERE