Direct Marketing Writer (email/web)

Capella University is an accredited* online university offering bachelor's, master's, and doctoral degree programs to more than 15,700 learners annually.  Founded in 1993, with a vision of creating barrier-free educational opportunities for working adults, we have become a national leader in online education, committed to providing high-caliber academic excellence and pursuing balanced business growth. Capella Education Company, parent company of Capella University, has been named to the Inc. 500 Hall of Fame, having landed on its list of the nation's fastest-growing private companies for seven consecutive years. We were also named one of The Business Journal?s ?Great Places to Work? in 2005.

 

Direct Marketing Writer (e-mail/web)

The direct marketing writer will work within the Brand Communications department as a strategic partner responsible for creative production and brand stewardship of all direct marketing materials for Capella University, with a focus on e-mail and web marketing communications.

 

The direct marketing writer will work in support of three key business objectives: acquisition of new learners, success of existing learners, and credibility of the Capella University brand.  The right candidate will be a creative and strategic individual with a deep portfolio of direct marketing experience across a variety of communication mediums including: email, direct mail, and the web . Knowledge of AP style and experience in brand stewardship is required.

 

Responsibilities:

?  Support business teams that drive inquiries for a broad portfolio of bachelor?s, master?s, and doctoral degree specializations in the Schools of Business, Education, Human Services, Psychology, and Information Technology.

?  Work with interdisciplinary teams to create and/or edit targeted, direct response

communications for a variety of audiences.

?  Edit and approve copy for promotional marketing materials.

 

Qualifications:

?  Education: Bachelor?s degree in English, journalism, or communications is required

?  Experience:  5+ years of editing and writing highly-branded, direct response promotional marketing materials including print, e-mail and d-mail, and Web (strong emphasis in e-mail and web materials preferred)

?  Experience in educational and/or highly regulated industries is desired

?  Ability to nuance communications for a variety of audiences

?  Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment

?  Ability to work in a collaborative environment, contribute creative solutions, and lead interdisciplinary meetings

?  Excellence in proof reading and knowledge of editorial notation

?  Excellent verbal and written communication skills

?  Strong organizational skills

 

 

Capella University provides high caliber education that moves you forward without compromise. We are looking for individuals who want to do the same. Headquartered in downtown Minneapolis, Capella rewards creative, intelligent, and highly motivated professionals willing to accept, encourage, and initiate change. We look for enterprising individuals with integrity who are accustomed to attaining results. Our employees enjoy a competitive salary and benefits package, including 100% education reimbursement.

 

This position is based in Capella's corporate headquarters in Minneapolis, Minnesota and relocation assistance is not provided.

 

Please forward cover letter and resume via email to:

 

Resumes.DD@capella.edu

Capella University

Human Resources
225 South 6th Street, 9th Floor
Minneapolis, MN 55402

 

Capella is committed to the development of a multicultural environment. We seek greater diversity in our faculty and staff to broaden our academic experience and to reflect the diversity within our learner community. We value the input of multiple viewpoints and perspectives across the university and our corporate offices. Our goal is to create academic and business communities that are rich with cultural, social and intellectual diversity. Capella is an Affirmative Action/Equal Opportunity employer.

 

For additional information, please visit our website at www.capella.edu/careers.

 

*Capella University is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools, located at 30 N. LaSalle Street, Suite 2400, Chicago, IL 60602-2504, (312) 263-0456, www.ncahigherlearningcommission.org.