Direct Response Campaign Analyst

Job Description: Humana Inc., headquartered in Louisville, Ky., is one of the nation's largest publicly traded health benefits companies, with approximately 9 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.


Role: Direct Response Campaign Analyst
Location: Louisville, KY

Are you a fit?
Do you have a strong attention to detail and like solving problems? Do you enjoy research and data analysis?

Assignment Capsule
This exciting position with the Direct Response Marketing group will be responsible for:

campaign setup and execution using our state-of-the-art marketing database.

collaborating with both internal and external clients, gathering campaign requirements, validating data counts/sources and executing a variety of types of campaigns (direct mail, email, telemarketing).

providing consultative assistance in targeting and implementing successful direct response lead generation campaigns

Key Competencies

Problem Solving: You are a problem solver with the ability to encourage others in collaborative problem solving. You can be a broker and consultant regarding resources. You engage people in problem solving without taking over.

Is Accountable: You meet clearly stated expectations and takes responsibility for achieving results.

Implementation/Execution: You organize and manage multiple priorities and/or projects using appropriate methodologies and tools

Role Essentials
The successful candidate should possess a BS in Marketing, Math or Statistics and a minimum of one year of related work experience in the following areas:

Strong PC and/or database and mathematical skills, project management ability and excellent verbal and written communication skills required.

Strong attention to detail.

Strong analytical skills, ability to support multiple priorities and effective communication skills.

Proficiency in Excel required Analytical aptitude; excellent analytical skills and the ability to translate "consumer learning" into actionable marketing recommendations

Role Desirables

Epiphany experience is a plus

Access and/or Oracle SQL preferred

Reporting Relationships
Reports to Manager of Database Marketing

Searchable Keywords: Direct Response Campaign Analyst / gj-mo

Expected Travel Time: None