Direct Response Database Marketing Analyst

Job Description: Humana Inc., headquartered in Louisville, Ky., is one of the nation's largest publicly traded health benefits companies, with approximately 9 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.


Role: Direct Response Database Marketing Analyst
Location: Louisville, KY

Are you a fit?
Do you have a strong attention to detail and like solving problems? Do you enjoy research and data analysis? Do you manage multiple priorities with ease?

Assignment Capsule
This new position within the Direct Response Marketing group will be responsible for:

providing in depth response, sales and data analyses for multiple direct response media, including direct mail, telemarketing, and TV.

campaign setup and execution using our state-of-the-art marketing database.

provide consultative assistance in targeting and implementing successful direct response lead generation opportunities as well as working with member retention initiatives, including the Humana Active Outlook program

Work with external clients to ensure database tracks and measures activity according to program specifications

Key Competencies

Problem Solving: You are a problem solver with the ability to encourage others in collaborative problem solving. You can be a broker and consultant regarding resources. You engage people in problem solving without taking over.

Is Accountable: You meet clearly stated expectations and takes responsibility for achieving results.

Implementation/Execution: You organize and manage multiple priorities and/or projects using appropriate methodologies and tools

Role Essentials
The successful candidate should possess a BS in Marketing, Math or Statistics and a minimum of three years of related work experience in the following areas:

Strong PC and/or database and mathematical skills, project management ability and excellent verbal and written communication skills required.

Strong attention to detail.

Strong analytical skills, ability to support multiple priorities and effective communication skills.

Working knowledge of SPSS or SAS

Proficiency in Excel required Analytical aptitude; excellent analytical skills and the ability to translate "consumer learning" into actionable marketing recommendations

Role Desirables

Epiphany experience is a plus

Access and/or Oracle SQL preferred

Reporting Relationships
Reports to Manager of Database Marketing

Searchable Keywords: Direct Response Database Marketing Analyst / gj-mo

Expected Travel Time: None