Director, Broker Marketing

Health Net, Inc. (NYSE: HNT) is among the nation’s largest publicly traded managed health care companies.  Health Net’s mission is to help people be healthy, secure and comfortable.  The company’s POS, HMO, insured PPO, behavioral health and government contracts subsidiaries provide health benefits to more than 7 million individuals.  For more information on Health Net, Inc., please visit the company’s Web site at www.healthnet.com

 

JOB SUMMARY:

 

The Director Broker Marketing is responsible for leading the development and execution of all Broker marketing efforts across all regions for the Medicare line of business. Works closely with the Vice President of Marketing and the regional Medicare teams to develop acquisition, retention, and broker development programs in support of their goals and strategies. This includes building brand awareness through local and national marketing efforts, optimizing the lead distribution and tracking system, developing the broker distribution channel, supporting new product launches and increasing production towards new sales and retention of customers through enhanced relationships with Brokers.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:Develops regionally aligned marketing strategies to reach broker goals. Strengthens broker relationships and improves broker sales through loyalty-building programs such as a broker rewards program. Creates new acquisition strategies. Develops and manages Broker database. Develops an eCommunications channel specific to Medicare Brokers. Supports all new product launches including Broker communications and support material. Owns the development and management of Broker marketing budget. Collaborates with regional Sales staff to develop state specific commission schedules. Works closely with Health Net training to develop Broker specific training materials and processes. Owns Broker content on web. Reports on Broker generated results.



REQUIREMENTS:

 

Education:

Bachelor’s Degree required.

 

Certification/License:

 

Experience:Five to seven years experience in marketing including database marketing experience required. Health Care experience required. Agency management and creative development a plus.

Knowledge, Skills & Abilities:Self starter. Excellent interpersonal, written and communications skills. Ability to motivate others. Results oriented and data driven. Understanding of sales lead management and prospect lead databases. Ability to multi-task and prioritize. Ability to utilize resources to get the work done and achieve goals. Ability to travel.

OR
Any combination of academic education, professional training or work experience, which demonstrates the ability to perform the duties of the position.

 

Health Net, Inc. supports a drug-free work environment and requires pre-employment background and drug screening.

 

Health Net and its subsidiaries are an Equal opportunity/Affirmative Action Employer M/F/V/D.