Director, Co-Brand Credit Card - Pictures

CITY: Universal City

STATE: California

COUNTRY: USA

Essential Functions (Responsibilities):
The responsibilities of the Director, Co-Brand Credit Card Program are to interface with NBC Universal business units, partner bank and credit card association to ensure that marketing opportunities are maximized. Develop new account acquisition channels. Primary focus will be internal channels; secondary focus will be 3rd party channels. Coordinate with partner bank to ensure that all marketing/solicitation efforts are appropriately tracked back to NBCU business unit. Manage database marketing accessing NBCU database including e-mail blasts and providing postal addresses to partner bank. Develop and manage card-member communications with partner bank (i.e. statement inserts and on statements, eNewsletters, & web site). Seek out existing or develop NBCU product promotional opportunities. Manage economic settlement with business units (cash bounties for new accounts). Manage the reward fulfillment process with Maritz (reward vendor), reward communications (web site, catalog), reward tracking/database analysis.
~CB~

Qualifications/Requirements:
Basic Qualifications:
Bachelor's degree required
Minimum 8 years consumer marketing experience; Credit Card marketing experience required (Bank or Association)
Prior experience managing a major partner/relationship
Demonstrated ability to lead a variety of cross-functional projects, from concept to execution
Supervisory experience required
Strong proficiency in MS Word, Powerpoint and Excel.

Eligibility Requirements:
Must be willing to travel


Desired:
MBA preferred
CRM and Online Marketing is a plus
Experience with loyalty programs and rewards marketing is a plus
Strong partnering, leadership, written and verbal communication skills
Demonstrate integrity, maturity, and a constructive approach to challenges
Strong analytic and problem-solving skills
Very organized, excellent at follow-through

General:
Job# 449164