Director Market Research - Entertainment

Position: RA1041 Title: Director, Market Research for their Marketing Services department.

Responsibilities:

? Acting as a strategic business partner to internal clients, candidate effectively leverages consumer insight to identify opportunities and risks and provides clear, concise recommendations.
? Director will develop and manage all title specific research including Exit Studies, Title Tracking, Volume Forecasting, Copy testing, Package Testing and other Title and DVD Category research.
? Responsibilities include both primary and secondary research with a strong focus on quantitative research methodologies.
? Under the supervision of VP, the Director of Market Research is charged with providing the marketing team, and ultimately the organization, with information and analyses to support high-quality business decisions.
? Responsible for the development and management of all domestic market research projects.
? Oversee the design and implementation of market research studies. This includes activities such as supplier selection, study design and scope and project management to ensure that deliverables meet the needs of internal customers.
? Analyze and prepare reports of research findings.
? Respond to data requests and other related analysis requests from internal customers; assure high levels of confidence and reliability to results.
? Delegate tactical and operational project components to available support staff.
? Develop proposed annual budget for assigned area of responsibility, based on discussions with both internal customers about anticipated needs.
? Keep up with relevant secondary research sources such as syndicated research reports relevant to assigned area.
? Share results with stakeholders and clients as needed.
? Create, develop and maintain research databases as needed.


Requirements:

? BS/BA in related field.
? MBA or Ph.D preferred.
? Five years of quantitative and qualitative experience required.
? Managerial/Supervisory experience preferred.
? A strong understanding and knowledge of the entertainment industry desirable.