Director, Marketing - Western Region - REQ#8258

DIRECTOR, MARKETING - WESTERN REGION - REQ#8258

SAN DIEGO, CA

 

ESSENTIAL JOB DUTIES: Establish strategic marketing plans to achieve corporate objectives for products and services.  Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.  Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.  Develop and manage marketing operating budget.  Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.  Evaluate and recommend distribution channel development programs.  Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services. Serve as liaison with outside agencies on ongoing promotional campaigns.  Oversee development and production of promotional and collateral materials.  Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.  Achieve satisfactory profit/loss ratio and market share in relation to present standards and industry and economic trends.  Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives fall within designated budgets.  Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.  Monitor competitive products and marketing activities.  Oversee development and maintenance of customer database.  Establish and maintain relationships with industry influencers and key community and strategic partners.  Resolve conflict and facilitate change in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.  Conduct marketing surveys on current and new product concepts, and provide feedback for future product development.

 

EDUCATION/EXPERIENCE REQUIRED: Bachelor of Science degree, or equivalent in engineering, business or other related discipline ? MBA a plus. Ability to interpret technical contract requirements. Ability to effectively communicate verbally and in writing, interface with customers, subcontractors and vendors, and deal with employees and managers at all levels in manufacturing, engineering and other departments.  More than ten years experience developing business in a technical field.  Experience in the outsourcing of business process, information technology, or financial payment processing.