Director, Marketing & Customer Insights

Candidate should have a broad understanding of current marketing trends, their impact on business strategies, and their implications for senior management in creating and sustaining competitive advantage. Candidate should be comfortable with quantitative analysis and take a creative, yet pragmatic, approach to problem solving. Equally important is the ability to motivate others, to communicate complex ideas clearly, to gain the respect of clients and colleagues, and to work collaboratively. Additionally, the candidate should have good analytical skills: ability to analyze numbers, discern their meaning and communicate that meaning effectively through text; Research aptitude: via internet, telephone, and in person when required.
The Director - Marketing & Customer Insights is the senior position in customer insights/research. The director is responsible for all research for Vonage marketing. This includes customer insights, competitive markets. The director is responsible for providing the overall research strategy for marketing. They will work collaboratively with the senior management teams to develop and propose research undertakings to be commissioned on behalf of Vonage Marketing. The director will initiate and lead the initial planning of research projects and provide strategy and leadership for the firm's marketing research and customer insight efforts. Other responsibilities include the management of agencies and contractors commissioned to perform projects for Vonage in the area of marketing and customer research. The position will provide feedback and interpretation of the research on competitive marketing activity, customer profiles, and other marketing factors to senior management.
This position will support the customer insight needs for all of the Marketing group. This includes commission research projects, developing the overall research strategy for the organization. Management of agencies doing customer and market research for Vonage. There are currently ongoing research being performed for new customer research, customer satisfaction research, brand tracking research, etc.... Additionally, there is a need to understand where does Vonage need to focus in order to understand the current market and its customer's needs.


Undergraduate Degree, an MBA is a plus.