Director, Marketing and Promotions

DIRECTOR, MARKETING & PROMOTIONS

 

The Director of Marketing is responsible for the development, execution and measurement of all marketing plans and programs to support the growth of Academic Financial Solutions and its products and services.
 
Our successful candidate will have the following: Success in developing consumer marketing campaigns to young adults and college students; Experience developing and executing e-marketing campaigns to drive lead acquisition and conversion;Experience in developing and executing field marketing programs to generate leads, create brand awareness and develop long-term 3rd party relationships;Experience managing external creative resources, agencies and budgets; Demonstrated success at managing large, Excel-based information databases;Exceptional writing, editing and communications skills; Experience with collaborating with team members of all levels; Demonstrated success in innovative, high-growth corporate organizations.

LocationThis position is based at Academic Financial Solutions? headquarters in Tampa, FL.

 

Essential ResponsibilitiesOversee all corporate marketing activities to support growth, sales and profitability objectives;Work closely with Senior Management to translate corporate objectives into viable marketing and communications programs and projects, and apply appropriate resources Create, manage, measure and optimize all marketing programs;Key marketing communication channels would include but not be limited to: Search Engine key word programs, 3rd party CPC and CPA programs, corporate partnerships, college campus based customer acquisition programs;Ensure high-quality and consistent brand messaging and creative through all corporate, channel and consumer marketing programs; Oversee reporting and ROI analysis on all marketing projects;Manage internal and external resources and their development of programs, materials, databases, measurement tools.

Qualifications

? Bachelor's degree in Marketing, Communications or related field; MBA preferred;3-5 years in Marketing and Corporate Communications with business-to business and consumer experience; a successful track record of marketing within a high-growth corporation is required;Preferred experience leading and managing marketing programs in companies, divisions and/or industries with strong web brand presenceExperience with developing and executing highly successful marketing programs to young adults;Demonstrated ability to develop and deliver compelling messages across a variety of communications mediums;Excellent writing and editing skills; outstanding interpersonal, communication and presentation skills and superior attention to detail;Demonstrated ability to operate in a dynamic, fast-paced environment;Highly organized with the ability to adapt quickly to changing priorities.

 

We Offer:100% Company Paid Health and Vision insuranceSubsidized Dental InsuranceA professional/casual work environmentA rapidly growing company with unlimited potential for advancementA Senior Management team that is dedicated to creating an environment of success for the appropriate candidate.

 

Salary and Bonus for this position will be between $45,000-$65,000, depending on experience. Interested candidates should email their resume to: rdistler@academicfinancial.com