Director Of Subscriber Acquisition

Company Overview

Come join a fast-growing online media company and work with top talent. Smarter Living, Inc., established in 1998, owns and operates two leading brands in the travel information space: SmarterTravel.com and BookingBuddy.com. Smarter Living ranked 27th in total domestic internet audience among all travel companies, according to comScore Networks. We have received numerous media mentions (Wall Street Journal, New York Times, Newsweek, USAToday, Good Morning America) as well as many national awards. Our casual environment in Charlestown is easily accessible either by car or by public transportation.

Description

As our new Director of Subscriber Acquisition you will oversee all of Smarter Travel Media?s marketing efforts related to acquiring customers to SmarterTravel.com and BookingBuddy.com?s email newsletters. In this role you will own all aspects of subscriber acquisition within the marketing department, including managing team members of the group, identifying and targeting each product?s target customer segments, delivering high-quality customers, and retaining key subscribers. You will report directly to the Chief Marketing Officer in a team environment in which you will work closely with product/brand managers as well as other functions within the organization.


Responsibilities include:


Own all aspects of subscriber acquisition efforts related to SmarterTravel.com and BookingBuddy.com email newsletter products
Build out team and engage necessary resources needed to fulfill company needs
Negotiate 3rd party contracts and manage vendor relationships, where necessary
Create, execute, manage, and analyze programs designed to further our understanding of optimal target customer segments
Based on continuous customer segment analysis, take meaningful action to find, acquire, and retain target customer segments
Analyze subscriber acquisition processes to understand key metrics and use to test, measure, and refine subscriber acquisition processes all with the goal of lowering the cost to acquire subscribers and increasing the value of new subscribers
Create, execute, manage, and analyze retention marketing programs
Draw from all subscriber acquisition methods to determine most profitable ways to acquire subscribers, including non-traditional methods
Execute and manage all subscriber acquisition programs using any relevant methods, including non-traditional methods and offline channels
Cross-market products in order to profitably grow and expand subscription bases
Responsible for providing creative direction to creative team for all campaigns and programs
Manage media buyers and traffic coordinators largely responsible for subscriber acquisition programs
QUALIFICATIONS


BS/BA
5+ years online marketing experience
2+ years experience planning and negotiating online media buys
2+ years experience working with subscription acquisition programs
Familiarity with web analytics programs (e.g., ClickTracks, Omniture, WebTrends)
Experience marketing consumer brands
Ability to manage and lead a team
Ability to work independently with limited direction