Director - Prepaid Product Marketing

Organization: Visa U.S.A. IncRelocation Assistance: Open 

RESPONSIBILITIES:  The position serves as a strategic marketing consultant for Prepaid Product Marketing, with both internal and external stakeholders. (S)he will be responsible for translating key business objectives and goals into results-driven annual marketing objectives, strategies, and plans for Visa prepaid products including Gift cards, products for the Underserved and the emerging Healthcare market. Responsible for ensuring that integrated marketing plans are developed across all marketing disciplines in support of business objectives / priorities. Ensures that integrated marketing plans are on strategy, well documented and communicated regularly to all key stakeholders. Consults and advises Visa?s key prepaid business partners, members, merchants and third-parties providing strategic marketing planning and support for individual card programs. Primary point of contact for the Product Management Office into the Marketing organization.  Secondary job responsibilities:  This position is responsible for developing and managing productive, effective and collaborative relationships internally and externally. Works collaboratively with Marketing Communications to develop strategic briefs to ensure programs are on strategy and budget, including business case justification and ROI for programs. 


 


REQUIREMENTS:  Position requires 10-12 years marketing strategy or program development experience. Proven track record in delivering successful marketing programs, product positioning, messaging strategies. New product launch / product re-positioning experience desirable. Four-year college degree required. MBA preferred. Demonstrated track record of developing marketing strategies with measurable business results. Demonstrated leadership skills, strategic thinking, and strong relationship management skills, a proven track record of leading cross-functional teams and driving marketing plans. Strong communication and project management. 




REF: CAAR154685