Director of Brand Marketing (062-111)

Advertising.com is the most innovative company in online advertising, with pioneering technologies and strategies that have made us one of most successful dots in the dot.com world. We conduct strategic marketing campaigns that guarantee results for our clients. And for employees, we offer a one-of-a-kind place to begin or advance your career. We?re the best in our business because we attract the best people. So we hope you'll take a minute to see what the dot is all about.

The purpose of this position is to drive increased revenue of the company?s Branding solutions. Working alongside Product Management, this person will support the Advertising Sales team by setting the sales strategy and market positioning for its Brand Marketing products, as well as generating and communicating product-specific creative ideas and insights, and customizing high-impact programs for key clients. This person will have regular contact with salespeople and clients and will support the overall goal of driving incremental revenue.

Essential Duties and Responsibilities:Help develop and execute the company?s Brand Marketing solutions strategy
Understand and articulate the market demand for the product
Train and support salespeople on the product?s marketing positioning and unique benefits
Generate creative ideas and insights to drive incremental revenue
Develop and manage a strategic prospect list to bring in new clients
Assist in executing all processes associated with selling programs both internally and externally
Motivate and manage product support personnel
Keep apprised of the latest developments and trends in the market
Work with Research department on quantifying opportunities and assessing the market
Work with Marketing to develop product-specific collateral, presentations, events, promotions and direct mail in order to generate increased awareness of the product internally and externally
Partner with peers to develop compelling product packages to increase sales and further product adoption
Represent the company in product-specific events, forums and conferences



Required Skills:Excellent professional networking ability
Understanding of the sales process in an agency or marketer setting
Strong presentation and communication skills, to be used with both internal and external customers
Selling capabilities, including knowledge of process and negotiation abilities
Strong product awareness and familiarity
Strong analytical skills
Effective personnel management skills
Ability to effectively lead a team
Ability to manage a department independentlyDesired Characteristics:Strong creative ability
Excellent communicator
Passion and leadership
Motivated
Organized



Education / Experience:Bachelor?s Degree or MBA
10+ years in marketing, sales, or account management positions, either agency or client based
5+ years focused on brand strategy development
3+ years working in an interactive marketing environment
Past experience in managing 1+ people
Or relevant combination of education and experience.



Advertising.com is an energetic, fun, progressive place to work. If you are interested in this exciting opportunity, please reference the job title included in this posting in your cover letter and submit your resume to http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=131335&company_id=15671&version=1&jobboardid=24.

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