Director of Client Services/Practice Lead – CPG-Food-Beverage Cincinnati or New York City

About Nielsen BuzzMetrics

 

The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the global standard in measuring consumer-generated media and word of mouth. Nielsen BuzzMetrics helps more than 100 leading global companies strategically leverage the buzz surrounding them ? clients like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well the top 15 pharmaceutical concerns and 8 of the top 10 food and beverage manufacturers.

 

Partners include the world's largest marketing-services firms, and innovative new-marketing agencies. The company has also collaborated with distinguished research organizations such as the Pew Internet and American Life Project. BuzzMetrics, Inc. is an affiliate of VNU, owner of such renowned research names as ACNielsen and Nielsen Media Research. For more information, visit www.nielsenbuzzmetrics.com.

 Director of Client Services/Practice Lead ? CPG-Food-Beverage Cincinnati or New York City

 

Nielsen BuzzMetrics has developed a first-class Client Services team to manage, guide and nurture the firm?s most strategic accounts and industry practices.  In conjunction with a strong sales team and state-of-the-art delivery organization, our Client Services team has created passionate and loyal clients who continually set higher standards for how they leverage this groundbreaking ability to measure and analyze ?buzz.?

 

As our client list grows, we have made it a priority to provide an even greater level of dedicated and focused client service that has helped us build our business so quickly over the past six years. As a result, we are excited to expand the Client Services team with additional Directors.

 

Directors of  Client Service are experienced strategy consultants who spend their time helping our clients make sense of and act on BuzzMetrics? exciting new research methodology for measuring and analyzing consumer-generated media and word-of-mouth behavior.  Ideally, this individual will have experience within the packaged goods (with a focus on food and beverage) industry, and be based in New York City or Cincinnati.

 

 

Job Responsibilities:

 

? Serve as Director for our most important and strategic clients, including:

-  Consult with clients on business objectives and key research needs.

-  Guide efforts of delivery teams and ensure proper company resources are mobilized to meet client needs.

-  Advise on all research work for the account to ensure client satisfaction, and that the solutions delivered to the client are highly strategic and actionable.

-  Provide strategic guidance to clients on how to best act on buzz research insights and integrate CGM data into core business processes.

-  In conjunction with sales team, guide the high-level relationship and strategic direction of key accounts.

 

 

? Depending on candidate?s relevant experience and the evolving needs of our business, the role could also include acting as a Practice Lead for a specific BuzzMetrics vertical practice:

-  Oversee product development for that industry, in conjunction with the research team.

-  Lead marketing strategy and execution for efforts within that industry including: authoring white papers, speaking at conferences and to the media.

-  Heavy participation in sales and delivery to new and existing clients in that industry.

 

Requirements:

 

? Candidates must have a minimum 7-12 years of highly relevant experience, preferably within a market research, strategic consulting, interactive, advertising or marketing firm.

 

? An MBA or other appropriate advanced degree is preferred but not essential.

 

? Candidates must have extensive experience running client relationships with executives at Fortune 500 companies and overseeing delivery teams.

 

? Candidates must have demonstrated talent for growing key accounts, and should have ideas and contacts that will help generate new business.

 

? Candidates should have proven account management capabilities and be familiar with the nuances associated with mobilizing a diverse set of resources toward client objectives. 

 

? Candidates must have a keen understanding of consumer insight research and experience with interactive marketing.  Expertise with brand strategy or marketing is a plus.

 

? While not required, ideal candidates should have significant experience working within key verticals, such as food and beverage, and be based in either Cincinnati or New York.

 

BuzzMetrics is an Equal Opportunity Employer