Director of Consumer Marketing

Director of Consumer Marketing



Liberty, a subsidiary of Polymedica Corporation (NASDAQ: PLMD), is a rapidly growing, leading provider of direct-to-consumer medical products and services that is primarily focused on helping seniors with chronic diseases achieve the active and healthy lifestyles they desire. Over the past 15 years, more than 1,000,000 people have relied on Liberty for home delivery of healthcare products because of our dedication to impeccable service and quality products. As a result of our growth, we are actively seeking a Director of Consumer Marketing to join our Marketing team.

Liberty offers a comprehensive benefits package that includes medical, dental, vision and life insurance; paid holidays, vacation, sick, and personal time; Employee Stock Purchase Plan, 401K and tuition reimbursement.

The principal function of the Director of Consumer Marketing is to direct the planning and execution of marketing patient base growth, and patient retention objectives. This person will manage direct response efforts, including DRTV, print, online, and direct mail channels through both internal and external agencies. The Director will also analyze media performance, enhance alternate lead generation channels, identify and analyze co-marketing opportunities and oversee management of Medicare Part D communications. Candidates should have experience developing and managing retention programs. Ideal candidates possess a Bachelor?s degree and 10 years relevant Marketing experience in a related field. MBA is a plus.

DFWP

Please note: Candidates must be able to provide proof of current eligibility to work in the US.

The specific statements shown in this description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to successfully perform the job.