Director of Customer Insights & Analytics: Philadelphia Area

Job Position is for a Director of Customer Insights & Analytics in the Philadelphia, PA area.

 

DEPARTMENT: Business Development: Customer Insights & Analytics

 

Company is a MARKET LEADER in the online pharmaceutical marketing space. They take pride in having employees from diverse healthcare backgrounds and believe that is the reason for their success. They are able to reach their consumers better than the competition because of this diverse experience. They are continuing to expand and are looking to add to their team.

POSITION SUMMARY:


Responsible for leading the market research, analytics, and strategic consulting functions; for developing, in cooperation with account management, new offerings and business-expansion opportunities within these domains; and for representing the company?s point of view and approach within these domains to clients, media, and other external constituencies.

 

BACKGROUND REQUIREMENTS

 

*  Minimum of a Bachelor's Degree plus 7 to 10 years of previous relevant experience; MBA plus 2 to 4 years experience strongly preferred

 

*  Deep understanding of pharmaceutical industry marketing, technologies, and e-marketing applications; strong ability to apply logic and analytics to assess and derive real business value and logically develop an approach to client marketing

*  Must have understanding of principles of customer segmentation analysis, including familiarity with leading industry data sources such as IMS, Verispan, Nielsen//NetRatings, et al.

*  Understanding of website performance and online behavior metrics, including frequency and duration of visits, entry/exit, navigation pathways, dropoffs, key view and click-based conversions, and predictive modeling, along with measures of brand awareness, favorability, message association, etc

*  Must be able  to design and implement market research engagements to provide customer insights for formation of marketing strategies and tactics

*  Ability to design and implement complex strategic consulting engagements that engage key stakeholders and provide actionable recommendations

*  Familiarity with segmentation strategies that will improve the performance of our clients' online initiatives

*  Ability to integrate online persona/scenario-design insights into a rigorous analytics approach

*  Ability to combine media metrics and business data to analyze the relative efficiency of various digital and offline channels for client campaign optimization

*  Background in client relations, engagement management, and interactive media

*  Experience in or familiarity with the creative design process, technology development methodologies, building of Web sites, and information delivery systems



POSITION RESPONSIBILITIES

 

*  Designs and directs research and consulting engagements to provide maximal insight to our global pharmaceutical clients for formation of marketing and media strategies and tactics

*  Develops and implements analytic and metric methodologies to ensure maximal accountability for all engagements

*  Prepares and presents metrics-based business cases to support the value proposition of company?s recommendations in business-development pursuits

*  Develops cross-sell and upsell strategies to improve economics of retaining high-value in-line clients

 

*  Develops marketing and selling support, sells CI&A capabilities internally as well as to clients

*  Builds best-in-class and proprietary reporting formats, ROI/value analysis approaches, and strategic partnerships with leading online data and analytics vendors

*  Leads and mentors staff of consultants, analysts, and research associates, with responsibility for their professional development, allocation to projects, and QA of their work

*  Make recommendations that improve the performance of our clients' online initiatives by targeting the most productive customer segments online

 

*  Develop behavior-based segmenatation models to sort client site visitors by value

*  Design and conduct online and offline market research to assist with the development of digital marketing and media plans

*  Analysis of site behaviors, including predictive models

*  Incorporates online persona/segmentation strategies into a rigorous analytics approach

*  Summarizes and presents cogent view of online performance across a range of interconnected web (and offline) campaign initiatives

*  Reports on relative efficiency of various digital and offline channels for client campaign imperatives

 

*  Produces and disseminates POVs on customer value analysis and online behaviors for press and speaking engagements; Represents thought leadership in public forums, including speaking engagements, seminars, bylined articles, association activities, trade shows, etc.

*  Responsible for delivery of customer insight, market research, and strategy offering as well as leadership in the development of new service offerings

*  Improves CIA asset management for easier access and maintenance, and greater integration with Business Development Assets