Director of Lifestyle Marketing

The Head of Lifestyle/Kids Marketing will develop and execute a global integrated marketing strategy for the lifestyle and kids segments of business. Bridge gaps between regions, product and brand marketing and ensure the brand has compelling stories to market and those stories are executed consistently across the company. Role will manage and brief external agencies and ensure all marketing supports brand positioning and helps achieve sales, profit and marketing goals.

1. Identify unique selling points for products and collaborate on product positioning with product teams.

2. Set key themes for brand initiatives and build integrated marketing programs off those themes

3. Consumer Insight (be an expert in consumer and market understanding (cultural drivers, consumer trends, competition, etc)

4. Oversee creative agencies and entire process of campaign development from the development of creative strategies to execution to production.

5. Work with regions to ensure successful implementation and execution of global initiatives.

6. Lead and grow team and encourage cross-functional team building.

7. Communicate marketing plans across organization including senior management.

Job Requirements:
Bachelors Degree in marketing or business administration. MBA preferred. 12+ years experience ideally with global company targeting youth market or with agency experience working on youth ?oriented accounts. Complete understanding of media advertising, including research, trafficking, creative direction, and statistics.  Strong communication skills, team player and team leader ability, and organizational skills.  Out-of-the-box thinking who can envision how various media resources can be used to establish relationships/dialogue with the consumer. Solid traditional and non-traditional marketing skill set and successes.