E-Commerce Marketing Manger

E-commerce Marketing Manager This position is for an E-commerce Marketing Manager for Wyndham Hotels & Resorts.  Under the supervision of the E-Commerce Director, you will be responsible driving revenue growth and increased conversion via online marketing, media and promotional efforts on Wyndham.com as well as other site managed by the E-Commerce Team. As the E-commerce Marketing Manager, you must be able to work in a fast-paced, multi-project environment.  We are looking for a hard working team member, who has a fierce attention to detail, an eagerness to learn new things, and strong interest in the fields of online marketing/advertising, e-commerce and travel. Responsibilities include the following: ? Manage content on Wyndham.com: effectively merchandise the Brand, work with Web Site Content Manager to update imagery, offers and marketing content, develop promotional calendar, collaborate with Brand Marketing to close the loop on offline marketing initiative as well as and maximize the call-to-action via various other channels. ? Manage relationship with interactive agency:  develop online media programs that reflect the Brand media strategy, work with creative agency to develop banners, images and other online marketing material, and monitor/optimize online media spend based on key performance indicators in order to maximize overall program return.  Manage the Brand email program: retrieve and coordinate the content for the Brand’s regularly-scheduled email newsletter programs, work with agency on email development and deployment, monitor deliverability and troubleshoot issues, generate scheduled performance reports to monitor / optimize program performance as ? necessary and develop e-mail list building and retention strategies as well as test programs. ? Manage Brand affiliate marketing program: maximize program revenue via creative updates for season offers / promotions, develop affiliate sales incentive programs during key time periods, submit Wyndham promotional copy for affiliate newsletters, generate monthly performance report to monitor / optimize program as necessary. ? Manage sites for specialty markets (meeting planning/weddings):  maximize RFPs, keep site content up-to-date and relevant, generate monthly performance report to monitor / optimize program as necessary. ? Investigate opportunities to drive more business via Wyndham.com: Liaise with property representative and / or local marketing agencies on leveraging the web channel call- to-action and ensure site is configured to accept bookings for these promotions/campaigns, investigate marketing opportunities with internal business units as well as with any other key third party vendors, research and introduce innovative new marketing ideas and programs to grow Internet revenues and visitation to the site.  ? Assist on other Team projects that are non-Internet related, as requested by the Directors of Marketing.

Experience Required / Desired: ? A minimum of 5 years' experience in marketing / online marketing / travel experience is a plus  ? Effective project management and analytical skills? Strong multi-tasking capabilities and organizational skills ? Excellent written and verbal communication skills