E-NEWSLETTER PRODUCTION & TRAFFIC MANAGER

Globalspec is the leading specialized information resource for the engineering community. Engineers, scientific and technical buyers regularly use GlobalSpec in their work process to search for and locate products and services, learn about suppliers and access comprehensive technical content on standards, patents, materials properties, specifications, application notes and more. GlobalSpec?s trademarked search technology, SpecSearch?, allows users to search by specification the largest collection of online supplier catalogs. Suppliers representing their products and services on GlobalSpec gain a comprehensive marketing program designed to promote their brand and generate, track and manage highly-qualified sales leads.

GlobalSpec?s E-Newsletters use internet technology and creativity to help our clients reach their targeted audience of buyers.

The Online E-Newsletter Traffic Manager?s primary responsibility is to assist the Newsletter Group and Group Editor with the tracking of inbound editorial content for GlobalSpec?s E-Newsletters, working as a liaison between the HTML Editors (production department), individual newsletter editors, Customer Care, and Quality Control to ensure the delivery dates of all newsletters for distribution to GlobalSpec E-Newsletter subscribers. The Traffic Manager is responsible for making certain that all editorial deadlines are being met ? and in turn, ensuring the successful execution of the Editorial Plan and Schedule.

The Traffic Manager works with the Sales Department/Customer Care in tracking ad/sponsorship buys for all newsletter issues, ensuring that ad materials meet ad due dates and materials meet ad requirement specifications. The Traffic Manager will play an active role in building the efficiencies of the work flow of the newsletter production process.

Principal Responsibilities: Work closely with Sales, GlobalSpec Suppliers, Ad Agencies and Customer Care to manage and ensure timely and accurate trafficking of newsletter sponsorship materials. Plan and coordinate delivery schedules internally and externally to ensure that newsletter production and delivery deadlines are met. Strive for prompt and orderly work flow. Ability to explain the sponsorship advertising features, HTML ad links available, image requirements, etc., associated with the variety of newsletters sponsorships available. Monitor/control sponsorship inventory for available space, seeding of sponsorships, etc. Trouble-shoot potential problems and field questions from Ad Agencies, Clients, Sales Reps and Customer Care regarding newsletter sponsorships. Establish solid relationships and key contacts with Clients, Advertising Partners, etc. Continually work to implement process improvement. Direct working relationship with outside newsletter/email service provider and primary point of contact. Will work directly with provider to prepare newsletters for distribution and monitor for efficient and high level of delivery rates. Also to use Spam filtering services prior to delivery. Develop & implement metric reporting system for newsletter sponsors/clients. Remain abreast of creative, editorial and production work flows. Schedule meetings as necessary between HTML production, editorial and quality control to create timeliness, assist with tracking and control, and manage internal approval process of content and quality checks. Keep all concerned parties informed of current status of all newsletters in production process with regular frequency.
Job Requirements/Skill Specifications:
Education: Minimum of a Bachelor's degree required

Experience: Minimum of 2 years experience with 3rd party ad service or e-newsletter trafficking, preferably at an online agency or publisher Must have solid working knowledge of Internet advertising technology Must have experience in production of print or online publications Must have supervisory experience

Skills: Understanding and enthusiasm of online marketing and publishing Attention to detail Strong organizational skills and time management skills Excellent oral/written communication skills Ability to remain calm under pressure Experience with web/internet technologies (HTML, Dreamweaver, FLASH, Java Script) a plus Proactive, quick learner, flexible problem solver

 

Excellent benefits

EOE, M/F/D/V