FIIS - Director, Electronic Program Management

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The Electronic Marketing function is accountable for Fidelity Investments Institutional Services (FIIS) electronic-channel of marketing communications, taking into account the customer “electronic experience” and the relationship to other channels — direct marketing/print and sales/phone.

 

Electronic Marketing is responsible for applying electronic capabilities to achieve FIIS positioning in the Business to Business (B2B) marketplace by showcasing diversified products, delivering insights, and dedicated/customized support. At FIIS, a market-leading electronic capability acts as a proof point to demonstrate Fidelity’s commitment to the intermediary-sold marketplace. E-Channels include the advisor.fidelity.com Web site, Syndication programs, and E-Mail capabilities.

 

The Director, Electronic Marketing role will develop FIIS’ capabilities, experience and knowledge in online marketing in four key areas: 1) strategic integration into existing marketing; 2) effectiveness of creative and media; 3) use of technology; and 4) user experience of Web sites and Internet technologies.

 

The scope of this position includes authoring E-marketing plans, proposals and recommendations that integrate current marketing goals into the E-channel. This includes working alongside other core internal customer Marketing functions and external agencies to properly execute recommendations and strategies. The Director, Electronic Marketing will lead large-scale program/project implementations of new electronic capabilities and related business processes across both strategy and implementation.

 

Major Responsibilities:

Provide strategic recommendations and execution to E-marketing projects. Support and provide input to creative and web production as well as facilitate process for outside partners to create traffic-driving web marketing. Includes:Guide online advertising initiatives, including banner / messaging placement, online tools and Internet partnerships applicable to the B2B space Write and present E-marketing proposals to internal business partners Assist with and/or author creative briefs to support Account and Creative teams Constructively evaluate creative plans and creative output Organize and implement both day-to-day activity and longer term planning

Provide guidance in the nuances and specialties of online planning — including rich media, search engine marketing, behavioral targeting, banner advertising and e-mail marketing.Guide the development of customer experience use-cases, online personas and customer-facing business processes. Communication of knowledge, best practices and capabilities across the organization and with Senior Management

Accountable for oversight, day-to-day management and end-results implementation of major initiatives and programs.Manage integrated work program of project initiatives. Maintain inventory of initiatives, deliverable tracking, prepare program reviews and updates for sponsors. Facilitate the resolution of major issues, particularly those that cross projects or have broad ramifications Ensure cross initiative alignment with the strategic vision, communication of business process implications,  and identification of prioritization opportunities Manage projects/task forces.  Responsibility includes conducting and taking command of meetings, providing required solutions, and driving the plans and results. Prepare project schedules and plans, including project risks document Identify resource requirements and dependencies Provide updates or adjustments to the project plan as necessary to ensure the project continues to meet the key deliverables defined at the start of the project. Assist with acceptance testing and manage hand-over of completed project to ongoing electronic channel manager.

6-8 years Internet experience - Combination of agency and client-side or product/channel 5 years Financial Services experienceDemonstrated success in a hands-on E-marketing environment, from concept through implementationExperience using the Web for both new customer acquisition and existing customer retentionMBA or Advanced degree preferredTechnical Skills – PowerPoint, Word, Excel, Desktop / Web / Image Publishing, HTML, Relational Database design, Website information architecture, Development lifecycle methodology