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Family Brand Team Director
| Details |
Country: USA
Location: IL Oak Brook
Total applied: 25
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Family Brand Team Director
McDonalds is the largest and best-known global foodservice retailer with more than 30,000 restaurants, serving 46 million customers each day in 121 countries. Our outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure position us to capitalize on global opportunities. We plan to expand our leadership position through great tasting food, superior service, everyday value & convenience. Visit our web site to learn more about us.
McDonald's Corporation is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more that 119 countries each day. We are also one of the world's most well-known and valuable brands and we hold a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.
We invite you to consider an opportunity we have to join one of the world's most well known brands as a Family Brand Team Director. The selected individual will lead in establishing, communicating and executing the Chicken Brand and Gift Card strategies and calendar initiatives for the entire US McDonald's system. This individual will serve as the marketing liasion with other departments on programs that support the overall Chicken Portfolio and Gift Card initiatives. Specifically, the selected individual will oversee the development of strategies to optimize Brand Strategies as an integral part of the USA Plan to Win. This person will analyze and provide accurate, relevant and timely information in order to help shape the strategic direction that will result in strong sales growth. This person will serve as a key marketing lead and will partner with US IT, US Communications and the Gift Card Board in establishing strategic perspectives and tactical executions of the Chicken and Gift Card Plans.
Responsibilities also include developing and coaching direct reports to create an effective team and maximize the individual skill sets to ensure the teams ongoing effectiveness while developing future job growth opportunities.
Requirements include a college degree in a related field as well as a minimum of 10 years experience in a key marketing role. Strong written and verbal communication skills are also required as you will need to influence multiple organizations on how marketing initiatives fit into the overall business strategy. You will craft and develop effective presentations that influence the audience members to support strategies. It is critical that the selected individual is able to develop clear conscise creative briefs for the development of strong advertising executions and promotional events. Must also have the demonstrated ability to review and critique advertising creative executions and provide clear direction to the Creative Department in the development of superior advertising. The ability to be a strong team leader and work in a rapidly changing environment are critical to success at McDonald's. Strong project management skills are also required.
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