Google: Network Optimization Strategist - Irvine

Network Optimization Strategist - Irvine

This position is based in Newport Beach, CA.



The Network Optimization Strategist is responsible for the research, analysis, optimization and reporting of radio advertising inventory, pricing efficiencies and market distribution at the campaign level and holistically, from a broader network perspective.

Responsibilities:
Align projected ad inventory, analysis of industry cost structures and CPM/CPP averages with market/demographic/daypart considerations to derive effective network pricing metrics and associated revenue projections.
Partner with Account Managers to evaluate campaign performance histories and reveal areas for optimization that lend to up-sell, increased ROI and improved network efficiency and monetization.
Produce comprehensive inventory allocation reports according to multiple buy criteria for presentation to sales and senior staff.
Analyze availability requests to proactively identify inventory constraints and work with Station Operations and Affiliate Sales to create a prospecting list for inventory acquisition.

Requirements:
Bachelor's degree in Business, Marketing, Finance, Information Systems or Media-related field preferably from a top-tier school. Excellent academic performance a plus.
3-5 years of Media Planning/Account Management/Ad Operations professional experience with an emphasis in servicing accounts and positively impacting core objectives for key agencies and Fortune 1000 clients. Strong knowledge of sales support systems/processes in an interactive or broadcast environment a must.
Strong analytical skills, with the ability to excel in a dynamic, solutions-oriented environment through innovation, strategy and execution.
In-depth knowledge of interactive or broadcast media and its competitive landscape.
Hands-on technical skills with the aptness to learn new products and determine ways to improve them.
Rudimentary knowledge of HTML.
Experience with interactive ad serving or traffic systems.



For immediate consideration, please apply HERE.


About Google:
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.


Google is an Equal Employment Opportunity/Affirmative Action Employer.


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