Information Marketing Manager

Information Marketing Manager

 

VNU Business Media has an exciting career opportunity for an experienced, creative and hardworking person to join our Marketing team!

 

We are seeking an Information Marketing Director to implement existing marketing plans and assist the Associate Circulation Director in establishing new strategy and goals. This position is responsible for the creation, implementation and analysis of marketing campaigns conducted through a variety of channels, including email marketing, search engine marketing, telemarketing and direct mail.

 

Requirements

 Analyze response reports and status of circulation toward meeting publishers? goals to identify problems and/or trends. Recommend and implement revisions when necessary.Identify websites, sources and organizations to execute print and online content marketing efforts through.Track expenses to ensure they are within established budgets. Implement changes in budgets and expense reports as necessary.Manage additional mailings and inventory upkeep ? incomplete information, non-qualified letter.Oversee requests for circulation counts from other departments.Collaborate with ACD to prepare competitive analysis. Traffic creative to ensure all appropriate approval levels.Ensure all circulation efforts are in adherence to ABC bylaws and rules.Monitor performance of Circulation Coordinators to ensure accurate and timely completion of responsibilities.Assist in preparing monthly reports. Update information inventories 

 

Qualifications

 Bachelor?s degree3 years of magazine circulation experience Knowledge of circulation modeling and fulfillment/databasesProficient in Excel, Word and PowerPointExcellent communication and interpersonal skillsDemonstrate strong ability to multi-task, strategic thinking and problem solving skillsStrong quantitative and analytical skillsKnowledge of BPA/ABC bylaws and rules

 

VNU Business Media publishes over 44 business publications, stages over 60 trade shows and 70 conferences and operates more than 150 business-to-business electronic products. We operate around the globe, covering some of the most powerful industries in the world in entertainment, marketing, media and travel. Some of our brands include Billboard, Adweek, The Hollywood Reporter, National Jeweler, Successful Meetings and Architecture.