Interactive Associate Account Director

Job Overview
The Associate Account Director (AAD) will lead all moving parts for key accounts. This position requires both strategic and tactical skill sets with savvy business acumen, strong command of online media and an understanding of traditional media. The AAD holds a leadership position concerning the success/failure of a given account, and must have a proven record of having led full service accounts.

The AAD can be the key day-to-day client correspondent or supervise key day-to-day client correspondents and should ensure client customer satisfaction, provide strategic leadership, facilitate team process and consensus, and lead major client interactions.


Responsibilities

? Establishes a strong relationship with the client through a demonstration of industry knowledge and of client?s basic business issues
? Acts as primary client contact on project development and execution for all media, creative and analytic projects
? Develops and processes group consensus and monitors progression
? Ensures all client materials meet expectations (from content to quality), are on strategy and delivered on time
? Proactively raises ideas for projects, test scenarios, problematic situations
? Proactively identifies and resolves project issues
? Develops creative and media strategies in conjunction with other departments; develops creative and media processes where appropriate
? Leads in developing test and measurement plans
? Researches industry trends and facts and educates team
? Understands clients business, industry, competitors, key drivers, environment, etc.
? Assists in defining the customer experience across all channels
? Command of budget allocation process for media and fees across all media platforms; ability to accurately project costs and anticipate the financial results of plan revisions.
? Leads account personnel in strategic endeavors
? Establishes goals, provides guidance and an appropriate level of feedback on a regular basis to junior-level staff to help staff to succeed and grow

 

Qualifications

? 5?8 years in Account management
? Minimum 3-4 years in full service account management
? Minimum 4 years in Internet or Internet related business
? Comprehensive understanding of Creative, Media and Analytics metrics and research measures
? A professional attitude, work ethic and a solid team player with a high level of organization and the ability to multi-task, work independently and problem solve
? Able to manage time effectively, meet deadlines in a fast paced environment, prioritize, work efficiently and take initiative
? Ability to think big picture while overseeing tactical execution and deployment
? Excellent writing, presentation and communication skills
? Strong interpersonal skills
? Versed analytical as well as creative thinker
? Proven leadership and management skills
? Proficient in MS Word, Excel, PowerPoint
? Keen understanding of the application of internet technologies and products including ad serving, trafficking, tracking mechanisms, HTML, etc.
? Knowledge of media industry research tools including MRI, Media Metrix, Nielsen Net Ratings, @Plan, Web Trends, Jupiter, Forrester and DFA.




EOE/M/F/D/V