Interactive Marketing Specialist

Overview
The Media Buyer and Planner will be tasked with managing all aspects of the company's online media strategy and activities including the evaluating, negotiating, purchasing and reporting of online media campaigns. This position requires that you have a thorough understanding of online media buying (all of CPC, CPM, CPC, Search and Co-reg).
The ideal candidate is a self-starter, self-motivated, has a self-learning work approach, solid organizational and analytical skills, ability to take control, excellent written, negotiation and verbal skills, ability to impart knowledge on various levels.

Responsibilities
-- Plan online media buys and execute them efficiently and cost-effectively. Manage the day-to-day activities to optimize campaigns.
-- Evaluate internet media properties and identify those that match target audience.
-- Deep knowledge of Internet marketing, reporting and a strong focus on driving leads and ROI.
-- Maintain roster of contacts at networks and popular media properties to expedite negotiations and transactions.
-- Develop reports through thorough analysis and present results to management and incorporate feedback to optimize campaigns.
-- Manage process and organization of campaigns from conception to execution.
-- Experience managing and maintaining multi-million dollar budgets.
-- Recognize all expenses to Accounting Department.
-- Maintain relationship with Sales Organization that include daily communication and reporting on results.

Required Skills:
Requirements:
-- BA or equivalent experience required.
-- 4+ years of online media planning and/or buying experience
-- Experience analyzing marketing data, 2-3 years preferred
-- Maintain and organize all media paperwork and documents
-- Strategically lead media plan development
-- Passionate about media buying and the Managed Hosting





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