Interactive Traffic Coordinator

Marketing geniuses. Trailblazing technology developers. Killer creatives. Brainac account people ... Sapient needs proven talented Interactive Traffic Coordinators.

 

As an Interactive Traffic Coordinator for Sapient you?ll be responsible for coordinating with internal account services in order to obtain necessary elements needed to submit traffic instructions to vendors in time for campaign to launch. Our Interactive Traffic Coordinator will also maintain relationships with the vendor traffic persons to ensure they receive instructions/information needed to implement the ads and understand how to use our traffic instructions so data is captured accurately on the our tracking platform.

 

Sapient Experience Marketing is looking for people who understand that this crazy industry we know and love is always changing. Evolving. Morphing.  Sapient is a new breed of marketing and advertising agency. We take a holistic approach to understanding consumer behavior across multiple media channels and make the consumers? experience with our brands unforgettable.

 

We got our start in the production world, dominated the interactive community, and are now taking our talented people and unique set of integrated, multi-channel services to an all new global level, as well as mining many other advertising arenas.

 

You know what that means. We are growing at break-neck speed people... and we need help. So consider this a cordial invitation to send us a resume. We know how important the right Interactive Traffic Coordinators are and we show it. If you want an exciting career working around the best of breed marketing and creative talent then end your job search with Sapient.

 

Key Responsibilities:

 
Create media plans based on insertion orders.
Understand website placement descriptions, ad size units, impressions allocated, creative specifications etc.
Coordinate with internal account services in order to obtain necessary elements needed to submit traffic instructions to vendors in time for campaign to launch
Prepare traffic instructions to ensure comprehension by the vendor traffic person
Maintain relationships with the vendor traffic persons to ensure they receive instructions/information needed to implement the ads and understand how to use our traffic instructions so data is captured accurately on the our tracking platform
Upon campaign launch, must use our tracking system to monitor that site?s implemented instructions
Provide post live QA of campaign including live dates and issues concerning implementation

Required Skills:

 
At least two years experience in managing and creating traffic online.
Experience in trafficking advertising materials for the interactive department of an advertising agency or online media network is essential.
Must have the ability to build, implement and run a traffic system. Understanding of rich media, email, banner, text-link, pop-up and paid search marketing is required.
Attention to accuracy and detail is essential so you will need strong analytical, technical, communication, multitasking and problem solving skills. You must be tech-savvy and have a great memory as you will be working with multiple campaigns using in-house and multiple third-party tracking systems. You will be responsible in reviewing all materials for adherence to creative, technical, and legal specifications.
Must have advanced PC skills in Microsoft Word, PowerPoint, and Excel; knowledge of marketing, statistics and computer graphics is desirable.

Your creative knowledge will be rewarded with an excellent salary and benefits

package including employee stock purchase plan, 401-K plan, tuition reimbursement,

and vacation and holiday pay.

 

Please visit our web site to learn how you can become a respected contributor to a growing ad agency at